The First China International Fashion Lingerie Forum Starts

It's just summer, May.

The heat wave sweeps the Pengcheng City, the hot fashion underwear passion detonated the creativity capital.

On the afternoon of May 11th, the Guangdong lingerie Association held a strategic press conference and the launching ceremony of the first China international fashion underwear forum at Shenzhen Wuzhou guesthouse in Shenzhen.

The Party committee secretary and director Wang Xuewei of the industry, trade and Information Committee, the deputy chief executive of Shenzhen decision making Advisory Committee, the deputy director of the Shenzhen Municipal Science and Technology Bureau, Liu Jin, deputy director of the science and technology and Information Bureau, Shenzhen, vice president and Secretary General of Guangdong Province underwear Association, vice president of the underwear Association of Guangdong Province, vice president of the city's clothing industry association, vice president of the city's Human Resources Service Association, vice president and Secretary General of the Provincial Industrial Cooperation Association, etc. Wang Yao, vice president of China Federation of Commerce, Tong Zhiqi, President of China textile daily, Xu Yurui, President of Guangdong lingerie Association, vice chairman of Shenzhen CPPCC, Shenzhen science and technology

First fashion underwear forum to lead the international fashion show

The conference was first addressed by Vice President Wang Xuewei. He said in his speech: "compared with other similar associations, Guangdong underwear association has unique advantages. Guangdong's regional advantages and Shenzhen's fashion atmosphere are rare valuable resources.

The strategic press conference of Guangdong lingerie Association will be a new platform to create a new model of the association to adapt to the development and needs of the market, and will have a positive impact on the industry. "

At the same time, vice president Wang also put forward higher expectations for Guangdong underwear Association in guiding enterprises to develop brands and innovate pformation.

In his speech, President Xu Yurui emphasized the mission of the Association - "serving the members and serving the government", leading the industry, innovating and developing, and building an influential industry organization.

Then, along with Wang Yao, Tong Zhiqi, Wang Xuewei, Xu Yurui, Guo Rongjun and Liu Jin jointly press the starting ball, "the first China international fashion underwear forum" officially started, the stars sparkling and the colorful movement resounded through the conference site. This is a historic moment for the Guangdong underwear Association and the Chinese underwear industry.

It is reported that "

"Will be held in July this year at the China (Shenzhen) international brand clothing exhibition". The organizers will join hands with authoritative experts and scholars at home and abroad to concentrate on the colorful feast of fashion, including exhibitions, T shows, forums, awarding ceremonies and so on. This is another important measure for Guangdong underwear association to boost the development and prosperity of Guangdong underwear.

Join hands with nine institutions to build up a brand strategy alliance

Another highlight of this press conference is the signing ceremony of the Guangdong underwear Association and nine institutions to form a brand strategy alliance.

At the signing ceremony, the Guangdong lingerie Association reached a friendly and cooperative relationship with Minsheng Bank, Guangdong Industrial Cooperation Association, Shenzhen garment industry association, Shenzhen Human Resources Service Association, Puning City quicksand Association, Shantou Chaonan Chen shop bra Association, southern satellite TV, international underwear net and Guangdong Ritt law firm. The alliance covered financial, legal, clothing, media and other industries, and became a strong backing for member enterprises to achieve leapfrog development.

The original intention of the Guangdong underwear association was to serve the enterprises and help them improve their popularity quickly, smooth the chain of production and lead the enterprises to follow the road of standardized operation.

Through the platform of lingerie Association, we will form strategic alliances with other organizations to provide financial services, legal and loose policy support, talent introduction, industry exchange, media promotion and other comprehensive services for member enterprises to promote more effective development of enterprises.

Mr. Lin Weiguo, executive vice president of Guangdong lingerie Association, said in an interview with reporters.

Under such a complete and powerful strategic alliance escort, the Guangdong underwear Association will bring more gospel to member enterprises, which is a "strong heart" for the entire underwear industry.

It is understood that Guangdong is the largest and most complete underwear production base in the industry chain. Its annual production accounts for about 70% of the country's total. It also occupies a leading position in the world. Even though most of the people in the world wear "MADE IN CHINA" underwear, it is also a bit.

Even if they wear their own brands, they may also be processed in China.

However, at present, there are more plagiarism in China's underwear industry, and the management of intellectual property rights is not standardized. Secretary General Liu Wen also said: "Guangdong underwear has always been mainly production oriented, and its brand awareness is relatively weak. In order to enhance the brand awareness of underwear enterprises, we need a good platform to guide and lead enterprises to pform and upgrade from the production base to the brand base, to serve the enterprises well, and to make use of resources to rub the creativity, culture and technology into the underwear industry, so that Guangdong underwear can reach the stage of international fashion at an early date."

Transformation and upgrading, strengthen brand awareness, set up their own design style, and reserve their own talent team.

The real competition.

In order to promote and enhance the leading position of Guangdong underwear in the whole country, promote the optimization and upgrading of industries, and create a strong "Guangdong provincial" business card, under this background, as the first underwear Association of provinces in China, Guangdong lingerie association has come into being at the end of last year in accordance with the requirements of the times.

"Through this press conference, we will publicize the culture of the association, promote the service items and business contents of Guangdong lingerie Association, create a good image of the association, enhance the social popularity and industry influence of the association, and show the demeanor and sense of responsibility and mission of the backbone enterprises." Xu Yurui, President of Guangdong underwear Association, said in an interview after the meeting.

Under the strong offensive of building brand strategic alliance, a new round of underwear "Guangdong" fashion storm is ready.