The Whole Body Brand Name Has A Total Value Of 10000 Yuan, And Children'S Luxury Consumption Is Worrying.

A group of guests are very special in the fashion shop. They do not carry any cash with them, nor have they ever held any credit cards. They will rise and cry at any time in a quiet shop with elegant atmosphere.

Luxury companies may never have imagined that one day these small children will occupy their considerable market share.

Statistics show that the world

The value is now up to tens of billions of dollars, and is growing at an alarming rate every year.

China's third baby boom children will become a new "core customer group".

When children's luxury goods come in, how are you going to treat your children? Should luxuries be bought? Should my son really be poor? Should daughters really be "rich"?

Ting

Luxury case

Case one: "cheap shoes" throw the window outside the old man clap his hands.

The 9 year old Xiaoyu house in the urban area, in a public primary school in the urban district, read three grades, and his family was very solid. His parents and grandparents all favored him.

Little rain is always willing to wear Adidas and Nike shoes. One day, Xiao Yu's mother bought him a pair of nearly 400 yuan.

It looks nice, and it's comfortable to wear.

However, Xiao Yu suspected that shoes were "too low" to refuse.

Mother accused the rain, the rain was reluctant to forgive, crying out directly to buy the new shoes thrown out of the window.

At this time, the grandparents standing on the side not only did not blame the light rain, but happily praised Sun Tzu: "light rain do well, young age has courage."

Case two: the total brand name of the whole body is worth ten thousand yuan.

Ms. Chen's son is 6 years old, and clothes and daily necessities are handled by Ms. Chen.

As a director of a company, Ms Chan's family is very rich, and her son wears almost all luxuries.

"Hat, jacket, trousers, socks, shoes, I often buy him the same brand, set up tens of thousands of yuan, will buy him a limited edition of children's shoes.

There are more opportunities for our families to go abroad, and there are more opportunities to contact luxury brands, so we often buy them because of their ability to consume.

Ms. Chen admitted that her son was too young to have any idea about the clothing brand, but every time she saw those beautiful and upscale children's clothes, she could not help buying impulse.

Besides, Ms. Chen bought her own tablet computer for her beloved son, and prepared a game room filled with expensive toys.

Case three: three awards before examination, luxury, Ou Zhouyou

Mr. Li's daughter, Xiao Xue (a pseudonym), is 12 years old. When he enters the top three in the mid-term exam or final exam, Mr. Li will give her a luxury gift.

The gift she bought for her mid-term exam is the new IPAD.

Mr. Li said that her daughter saw her classmates playing with the new IPAD to school and felt very fond of it. He told him many times that he wanted to.

He promised to buy it for her daughter if she did well in the exam.

Li told reporters that before her daughter got good grades, she rewarded her for traveling to Singapore and Europe, and also bought her a more luxurious Bobbi doll.

Case four: a half year old dragon baby spends more than ten thousand.

Xiao Cai is 32 years old. She is a mother of 6 month old baby girl.

Although the child is only half a year old, it has already spent more than tens of thousands of yuan to eat and wear.

"I didn't have these things when I was little. Now I have the conditions. Of course, let the children enjoy the best."

Xiao Cai told reporters that when the child was not born, she asked friends and husbands to search for brand-name baby products from all over the world.

Nearly 4000 yuan of Dior small windbreaker, more than 800 yuan bottle, nearly 500 yuan pacifier.

And Gucci's little shoes, Burberry's children's wear, Lego's toys, Dior's stuffed bunny and so on.

When the baby was born, Xiao Cai bought a pink flower bikini from Hongkong for the baby, which costs about 1500 yuan.

Plus 6000 yuan of children's cars, German high-end baby formula, top baby care products.

"Not counting the cost of my pregnancy, more than ten million yuan has been spent on her."