Sports Shoes And Clothing Brand How To Do Terminal Promotion

One

In the traditional marketing way, we can seek "change new", and this new way is easy to carry out, and can interact with customers more closely, so as to narrow the distance between the brand and the customers.

Traditional price markup,

The complimentary promotion can also attract customers in large quantities when the price reaches a certain level, but this extreme way of promotion can only make the store profitable, and at the same time, it has great influence on the value of the brand.

Therefore, sports shoes and clothing

The way should be "change new" in the traditional form, which can not only promote the sale of goods, but also control the brand from the negative impact of price cuts.

Price reduction is not a simple price reduction. In terminal promotion activities, customers can get satisfaction from psychological experience and get price concessions through entertainment game competition.

Even if your price is as low as 50 yuan a pair, customers will not be sensitive to your brand, but you will be more loyal to your brand fun.

For example, the competition used in entertainment activities, such as electric toy competition, the size of the vital capacity, the competition of the singing competition, and so on, let the customers experience the pleasure of the scene.

Therefore, promotional activities should be good at spreading to the market, pursuing entertainment and experience, and promoting the influence of activities.

2. the breakthrough point of promotional activities should be based on the audience's dissemination and easy news reporting level, so as to exert the influence of the promotional activities.

Judging the final effect of the promotional activities, we usually use the "sales" as the final judgement. In fact, this kind of judgment is not comprehensive. If your sales promotion is the best, then your store will be hot, but your profit is very low, and it will affect the brand image. But the maximum profit can increase the sales volume of products in the short term. Therefore, when judging the effect of sales promotion, we must focus on whether we should increase sales by sacrificing the profit of products, or to ensure that the products are sold within the proper price range, or to promote the influence of the brand in the local market through the hype of the promotion activities.

This is not a way to promote the brand's influence on the local market at the expense of the product price. The highest standard of judging the success of the operation can be commented on whether the activity is easy to spread and whether the activities cause the concern of the local media.

Therefore, when implementing the promotional activities, the terminal market should focus on attracting the attention of the media. It can be integrated into the bold design of the shop windows, such as the display of shop windows into the Chinese national treasure "Panda".

At the gate of the exclusive store, the "human body art sculpture" is launched, or the public interest is launched. If the old clothes are exchanged for new clothes, only 50 yuan can be cashed, the old clothes can support the poor mountain areas and so on, so as to attract the attention of the media and the audience.

3. sports shoes and clothing should be good at using external resources to enhance the spread of promotional activities, and stimulate sales of products.

Sports shoes and shoes should be good at changing sales promotion thinking mode, promoting the promotion influence and brand promotion by using external resources, and promoting promotional activities through horizontal resources, such as promoting sales promotion by joint appliance stores, combining Shang Chao, mobile phone distributors, catering and so on.

Some even combine credit card banks to launch credit card sales, which are more discounted. Some regions have also organized promotional activities such as local consumer websites, group buying websites, promotion websites and so on, promoting promotional activities from all aspects of the network and entity stores, and promoting sales of products in the market.

4. promotion activities should be good at external promotion, avoid "relying on heaven", and passive attraction of passenger flow. Nor do you use the guide to shout the loudspeaker at the door of the store.

Advertising POP is also concentrated in the layout of the store space, such as store shelves, posters, display windows, hanging flags, arches and personal promotion, etc., are concentrated in the scope of the store itself, the limitations of such space dissemination will only inhibit sales of stores, so the sports shoes and clothing this "relying on the sky" passive sales way, the more let sports shoes and clothing rely more on the location of the store, so in turn, only a substantial reduction or discount way to attract more passers-by groups, but if the weather is raining weather will affect the sales of stores, therefore, sports shoes and clothing sales promotion activities in stores should be good at external communication. At present, the promotional activities of sports shoes and clothing terminals are concentrated in small scale promotion and promotion.

If a good sales promotion does not spread abroad, it will be very difficult to pull customers' purchasing power simply by relying on their own advertising layout and advertising display.

In addition to the traditional bus media, outdoor billboards, and MMS, what kind of promotional activities should be adopted for the promotion activities of terminal promotions? 1). With the help of traditional SMS, the popularity of mobile phones is getting higher and higher.

2) with the help of local newspaper and media promotion activities, the advertising costs of local newspaper media are not high, and the design of plane visual effects on the layout of newspaper media should be highlighted and bold.

3) leveraging the flow of people in the streets and lanes of the store, be good at developing the effect of the shop window, and grasp the display effect of the window so as to attract customers' eyeballs. If the shop windows in general are usually displayed as model props, then the "real models can be displayed in the window".

Secondly, we should be good at promoting activities in the streets and lanes, such as "flash fast" and "creative art model demonstration" in the square of the pedestrian street.

The spread of the activities should be extended to the living habits of the local demand groups, and the advertising should not be popularized aimlessly, so as to avoid the greater waste of advertising.

For example, the target consumer group of the brand is concentrated in the 18 year old ~28 years old, but the sales of products in the regional market of the brand are more concentrated in the 28~35 year old household consumption group. Therefore, it is necessary for the local market leaders to adjust the local advertising strategy in a targeted way, and not to be rigid.

5. in the sales of products in the peak season, sports shoes and clothing should seize the characteristics of the consumer market in the promotion activities, identify the entry point of the market, and focus on the promotion of promotional activities.

During the peak season, we should focus on sales of products. During the off-season, we should focus on the close communication between brands and customers while we have a definite product sales.

Keep in mind that the promotion activities in the off-season must be new and frequent. Do not stay in the idea of promoting sales only for the busy season, and selling less in the off-season. During the off-season, sales activities are very necessary to support the sales of stores and establish communication between brands and target consumers.

Usually, most of the promotional activities are focused on major festivals, such as national day, Christmas, new year's day, and so on, and forget the idea of promoting sales in normal or off-season. In fact, the way of thinking of promoting sales activities in major festivals is correct. But remember, because of the large traffic volume of Street Festival people, it is necessary to pay attention to simple and easy operation and easy to understand for the major festivals because of the large traffic volume of the street people. If the tedious process of activities makes customers look shy, even if the prices of activities are low, it is suggested that sports shoes and clothing should pay attention to simple activities during major festivals, and the best way is to use the direct price of the original price and the promotion price to promote sales.

And more activities need to be spent on advertising promotion.

Secondly, the promotion of off-season must pay attention to the entertainment of activities, so that customers can explore the experience and entertainment brought by promotional activities, such as sports competitions.

Secondly, off-season activities need more speculation and promotion.

Therefore, it is suggested that during the off-season campaign, it is necessary to increase the terminal operation ability, seize the period of training in the off-season, and do well in the communication between the brand and the target consumer groups. This way of communication can start from the promotion activities of the stores during the off-season.

Summary: the promotional activities of sports shoes and clothing are insipid, and even the lowest price bottom line of sales promotion is difficult to stimulate sales of products. Moreover, sports shoes and clothing are highly dependent on the location of the weather and stores. For example, the cold weather in winter depends on the down clothing, the more cold weather, the more the sales volume of products can be stimulated.

Therefore, sports shoes and clothing should be good at promoting the operation of terminal promotions, and use various resources and various media "low input, high publicity" to pry the sales of store products.

And during the sales season, we should be good at grasping the market demand characteristics and targeted planning activities.

Improve sales volume and establish good relationship between brand and customers.