India'S Heart Bird Hopes To Rebirth And Speed Up Shop Opening

"This is the best era. This is the worst of times."

In 2012, the opening speech of Dickens, the British writer, was precisely the label of the times for the Chinese footwear market.

High inventory, high cost, foreign trade, domestic demand and consumption are slowing down, making China's shoe brand as if it is in a raging fire.

Some people leave and leave quietly while others are quietly suffering. Some people are grinding their knife, but the Hebei branch of Zhejiang Yin Xin bird Shoes Co., Ltd. has embarked on a road of rebirth of Phoenix and rebirth in the blending of market and fire.

The pattern is fixed.

Hebei is called Hebei for short. It has always been the capital city of Beijing and Bohai.

When the imprint bird brand was founded, it began to lay out in Hebei.

By means of "

"China's famous brand", "China's footwear industry ten quality brands", "

China's well-known trademarks and other aura brands, with its leading fashion trend of women's shoes products and adhere to the "integrity management, quality first" brand development strategy, Yin Xin bird Hebei branch quickly completed the market layout in Hebei, leveraging the market shoes of Hebei women's shoes, the market has a high level of ownership.

Forefront.

In 2011 alone, the Indian heart bird signed a strategic alliance agreement with the strong regional department store in Handan. It entered the five main selling stores of Handan, became the brand banner of Handan women's shoes sales, and signed a strategic alliance agreement with the regional strong department stores in the Xingtai area, and entered the main shopping centers such as Tianyi shopping plaza. At the same time, it established a large image shop in many counties and became a competitive brand of women's shoes. In Shijiazhuang, many large shopping malls were developed, and became the most potential brands in the Shijiazhuang market.

Brand promotion, shop accelerated

In 2012, the growth of the national footwear and clothing market was slowing down under the influence of the national "steady progress" economic strategy. Gao Libo, general manager of Hebei branch of Indo China bird, said that "opportunity has come" and is confident that the Indian bird will expand in the future.

In 2012, Huang Gaowu, chairman of the Indian bird company, though advocated "steady progress", had high hopes for Hebei's "special zone".

Because of the successful pformation of Indian hearts in the Hebei market in 2011, it accelerated the pace of brand operation of the Indian bird in the Hebei market. In addition, the brand development strategy of Gao Libo's "point line, line group, self driven joint operation and joint operation step by step" has achieved initial success, and has entered the top five of the women's shoes market. In such a form, Gao Libo understands the truth of "no progress or retreat", and is determined to make quick progress.

Gao Libo, general manager of Hebei branch, India bird

According to Gao Libo, after the pformation in 2011,

Many image windows have been set up in Hebei to explore the brand operation mode of the Indo bird in Hebei and consolidate a certain brand base.

In 2012, the Indian heart bird brand was developing rapidly in Hebei District. The Hebei branch was in a bustling market, joining the customers in a rush, and the manager of the mall praised the Yin Xin bird brand.

"Such opportunities are not always available."

Phoenix

The fire is reborn.

Gao Libo told the author, "May 1" morning, he walked out of the office to light a cigarette, and suddenly he was stabbed in the eye with a beam of light. He looked up, and the sun shone on the logo of the printed bird on the outside of the office.

All of a sudden, he suddenly realized that there was only one way to run the brand of Indian heart bird in Hebei District, that is, Phoenix Nirvana.

Rebirth of bath fire!

How can we make the bathing rebirth? Gao Libo decides to walk three steps: first, increase investment, turn the main store into a flagship store, adjust the business area of the printing center of the shopping mall to large enough, and strive to become a key brand in the store; two, insist on the brand development strategy of "point line, line group", refine the terminal dealers, divide them into A, B, C three, and increase the efforts to support A-level dealers; three, be "preconceived", and build the heart brand into the core brand of each store.

Gao Libo said: "Yin Xin bird's brand is eager to be reborn in Hebei area." Nirvana is painful. But rebirth is happiness. I firmly believe that the Indian bird brand will shine brightly after the rebirth, and fly faster and higher. "