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New Concept Outdoor Clothing Brands Have Sprung Up To Inject New Vitality Into The Outdoor Clothing Market In Korea.

2012/6/27 10:15:00 58

Outdoor ClothingOutdoor Clothing MarketOutdoor Clothing Brand

  

Outdoor clothing market in Korea

The development potential is unlimited, and it has maintained a 30% growth trend for 10 years in a row.

Some experts believe that the outdoor clothing market in Korea will continue to maintain a strong momentum for a longer period of time.

Recently, the emergence of new concept outdoor clothing brands has injected a new vitality into the outdoor clothing market in Korea.


The North Face Young Outdoor is the leading brand of Korean outdoor clothing market recently.

The brand is a sub brand founded on the successful experience of the parent brand The North Face, mainly targeting young consumers aged 15~25.

The clothing of the brand takes full account of the consumption needs of young people in design and color.


Bean pole Outdoor as a new city

Outdoor clothing brand

The momentum of development is swift and violent.

Following the opening of shop No. 1, the Bean pole Outdoor store in Changyuan, Anshan and Seoul Wen Jing hole has opened one after another.

With the popularity of excellent quality and Bean pole, the Bean pole Outdoor has developed rapidly and has become the trend of Korean outdoor clothing brand.


Culture outdoor brand The door is newly established in the first half of this year.

Outdoor wear

Brand.

The brand is a new brand launched by F&F.

At present, F&F operates brand MLB, Renoma sport, Benetton, Sisley, and actively develops casual wear and sportswear market.

Most of the outdoor clothing brands in the market will naturally be regarded as objects of conquest and adventure. Unlike these brands, The door advocates the harmonious coexistence of human beings and nature and communicates with nature. This innovative idea has attracted the attention of the industry.


Sejung's outdoor clothing brand Center pole is a European style outdoor clothing brand inspired by the harmonious environment of mountains, rivers, lakes and seas.

The brand concept is similar to that of The door, and promotes the coexistence of natural resources such as mountains and seas.


Rather than challenging the equipment for extreme sports such as the alpine belt, the new generation of outdoor clothing brand is suitable for leisure sports such as easy mountain sports.

The design concept of these brands is different from the existing outdoor brand, and has opened up a new world in the outdoor clothing market with creative ideas.

The industry has expressed great confidence in the development prospects of these new brands. However, there are also voices of doubt that although the new generation brand advocates new ideas and new ideas, the outdoor clothing market in Korea is almost saturated at present, and it is not easy to really stand firm in the market. The successful estimation of the new brand takes a long time.

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