Wen Shang Improves The Ability Of Integration, And The Advantage Of Clustering Has Gradually Formed.

"2010

About 1 billion yuan, sales amounted to about 3000000000 Yuan in 2011 ". The performance of Ningbo fashion men's brand GXG, which entered the market in 2007, is deeply touched by GK, Jeni Xuan poetry, X132, federal Europe, a.b.x, OHO and so on.

According to the insiders, these new brands, which are operated by Wenzhou bosses, have entered the domestic market by means of pformation, extension, and agency of foreign brands.

At present, it is in the stage of accumulation and preparation, which is ready for further improvement and vigorous development.

The ability to integrate resources such as talent, supply chain and meticulous management determines the key to who will become the next "Star".

The advantage of clustering has gradually formed.

Not long ago, in the fashion men's wear OHO's new product launches, besides suppliers,

Besides, there are many colleagues.

Wang Xiaoteng, the designer at X132, and Guo Qihan, the head of production department, are among them, while Guo Qihan's wife Wang Li is also an employee of OHO sales department.

In fact, with the increasing number of similar brands, there are still many such intersections in the fashion circle of men's fashion in Wenzhou.

In this intersection, resources of talents, suppliers and franchisees are constantly enriched, and enterprises are competing with each other. They also learn from each other and develop together, forming the advantages of clusters gradually.

Moreover, Wenzhou's local brands like Semir, good news birds and other mature brands will attract a large number of quality franchisees every year when ordering orders, creating a shortcut for the fashion men's wear brand to go to the national market.

Chen Rongrong, general manager of Shanghai style clothing and Accessories Co., Ltd., from 2010 to October, formally launched the X132 brand in China.

Many of the franchisees came to Wenzhou to attend other brands' orders, and unconsciously saw their franchised stores.

In the "fashion men's brand creation hot spot concern" report, we have listed some of the new fashion men's brand, they become a fresh and dynamic blood of Wenzhou clothing.

This year is a year of brand development.

The high priced storefront on the urban people's road is unwittingly changed.

From downtown to urban overpass, Wenzhou's fashion

There are seven or eight brand stores.

Some brands only enter the market, and they open fifty or sixty stores in more than a year.

Those responsible for the brand said that this year was the year when the brand really worked.

Chen Rongrong is proud to say that the street shops with more than 90% brands are profitable.

"Although the capital stores occupy a lot and the inventory pressure is high, they can ensure the service quality and brand image of the store, while maintaining the supplier's resources."

At present, our city's GK, GB and other brands are mainly direct outlets.

There are 4 stores in Jeni's poetry store with annual rent of more than one million yuan.

Wang Jing, general manager of Zhejiang one day Clothing Co., Ltd., said that the investment in these stores is mainly based on image publicity, like the direct store in the city's global building. The publicity effect is no less than the advertising of 12 million dollars a year.

This year, many brands have set up shop targets around 100, and the pace is accelerating.

They believe that this year is a year of brand shops, and it is easier to find shops.

In the next year, there may not be so many "cheap" stores.

With rapid growth, these brands are also facing "confidence" crisis.

Many franchisees are lack of confidence in the market, which makes the investment and development of these brands face a lot of pressure. This is also one of the reasons for the majority of these brands.

Follow-up support is the key.

"Fashion men's clothing has developed rapidly in the past two years, but can the management of late stage keep pace with brand development?" "how can fashion men's clothing improve further?"

At present, many enterprises are making great efforts in brand service, internal fine management and resource integration.

Chen Qixiang, Deputy Secretary General of the Wenzhou clothing trade association, said that these new brands have come to the present stage, and the most important support for talents, management and so on is to integrate and allocate resources such as service and management.

They can walk out of the traditional manufacturing enterprises in Wenzhou, learn more from the virtual experience of brand management such as the United States, Semir and Semir, establish a complete buyer system, integrate supply chain resources and speed up the logistics response, so as to make the brand go further and more stable.

With regard to the development of future brands, enterprises should learn to borrow more from external forces.

For example, investment promotion and so on. At present, more and more professional institutions are becoming more and more professional. Enterprises can save part of this energy and do well.

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