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Lining 2012 Olympic Clothing Equipment Released, And Then Continue To Dragon Clothing.

2012/7/4 17:39:00 98

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Sports goods

Li Ning Co, the leading brand of the 2012 Olympic Games, held the theme of "witness the change, dragon Yao London".

In 2000, Li Ning Co, which pioneered the "dragon suit" history of the Chinese sports delegation, launched the "red scale" competition suit with dragon theme as the theme of the dragon in 2012.


Mr. Lining, chairman of Li Ning Co, said: "this is both

Lining

The brand inherits the Olympic spirit and the unremitting pursuit of sports dream. It also includes the breakthrough and change of Lining's brand self.

"Chi scale" combines the traditional Chinese culture and selects five dragon goddesics, namely, the good flying, the Rui, the happy water, the all sky, the spirituality respectively naming the Olympic Games robes of the Chinese gymnastics team, the Chinese shooting team, the Chinese diving team, the Chinese table tennis team and the Chinese badminton team.


The inspiration of "red scale" comes from the earliest place of dragon culture in Liaoning. The prototype of the 8000 year old dragon scale tile was created, designed and cut out.

The red scale robe not only uses Chinese wisdom in the design, but also gives "dragon" shape to the competition suit. In combination with Chinese wisdom in the manufacturing process, the competition clothing becomes another layer of breathing skin of the athletes, thus realizing the perfect combination of China's profound traditional history culture and modern technology.


When athletes wear the "red scale" competition, the "red scaled windows" on the match suit will shine with the action of the body or open or close, and the color of the gold powder on the sharp corners of the scales glitters.


It is expected that consumers will be able to buy the Lining Olympic Badminton takedown products in badminton professional channels in early July.

Table tennis and badminton released this time.

Olympic equipment

The big product will be displayed in 1176 stores in the early July, and will be sold in 986 of its stores.

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