Wenzhou Women's Shoes Rise In Innovation

"In 2012, China's footwear industry showed a trend of shuffling. The footwear industry in Wenzhou is also facing challenges. Only by taking the road of innovation can we overcome the difficulties and see the bright future. A few days ago, Xie Rongfang, executive vice president and Secretary General of Wenzhou shoe leather industry association, said in an interview with Tan Ru, an observer of China footwear industry.

Xie Rongfang said that in the face of the slowing global economic recovery and the fragility of market confidence, the footwear industry in Wenzhou could not get rid of the shadow of the downward pressure on the world economy alone. It was difficult to perform well in 2012, and the growth rate of foreign trade exports and sales revenue declined. However, Footwear industry in Wenzhou Will not fall, the industry association is actively working on transformation and upgrading of articles, will lead the footwear industry in Wenzhou to a higher level of development.

In fact, the whole shoe industry in Wenzhou is in labor pains. According to Tan Ru, a shoe brand observer in China, more than 800 of the 2761 Wenzhou shoe companies that are paying taxes have been cut down and halted, and more than 30% of the foreign shoe enterprises have stopped production. The growth rate of foreign trade in the first half of the year is about 0.8%. The development situation is extremely grim. The "zombie dilemma" phobia is spreading in Wenzhou. How can Wenzhou shoe industry develop to a high level?

Xie Rongfang is not pessimistic. She believes that the development of footwear industry in Wenzhou is proud. In 2009, foreign trade exports amounted to 2 billion 754 million US dollars; in 2010, foreign trade was exported to US $3 billion 740 million; in 2011, foreign trade was exported to US $4 billion 723 million; in the first two years, the export of footwear industry in Wenzhou increased by US $1 billion every year. This is a remarkable growth. Its growth is more than that of some industries. Even though this year's growth rate is only 0.8%, exports account for 28% of Wenzhou's total export value, ranking the first among all kinds of export commodities. Wenzhou is known as the "shoes capital of China". The shoemaking industry is a pillar industry in Wenzhou, with an output value of 83 billion yuan in 2011. Xie Rongfang firmly believed that there would be spring after the severe winter.

Then, what does Wenzhou shoe industry rely on to pass the cold winter? Is it a heating stove or a quiet waiting?

Xie Rongfang direction China shoe brand Observer Tan Ru said: Wenzhou footwear industry is playing the "innovation" brand. First, the footwear industry in Wenzhou has built three "bases" and nine "platforms"; two, is actively constructing a national export demonstration base; three is the Wenzhou footwear industry international technology R & D center, which was launched in September of this year, and the center is not virtual, it is led by the Wenzhou shoe and leather industry association, relying on enterprises, with entrepreneurs, selling entities, mainly using technology and technology, and plans to put into operation in 2014. At that time, the shoe industry can achieve the desire to liberate labor force, and a production line only needs 4 or 5 skilled workers to achieve technical footwear.

Xie Rongfang said that the innovation of Wenzhou footwear industry is not only on shoemaking technology, but also in its culture, brand and industry structure. Once upon a time, most women's shoes in Wenzhou were produced in Chengdu and Guangdong. In recent years, Indian heart bird The rapid rise of women's shoe brands has made Wenzhou's women's shoes more than Chengdu's. The sales and management modes of the seal bird brand are good, but they must also take the road of technology shoe making.