2013 Berlin, Germany - Asian Clothing And Accessories Expo Is About To Open

Exhibition name: 2013 Berlin, Germany - Asian Clothing and Accessories Fair

Exhibition time: 2013-02-19-2013-02-21

Exhibition address: Berlin Exhibition Center, Germany

Organizer: Germany clothing association

Organizer: Hong Kong Construction Development International Exhibition Co., Ltd

Exhibition scope: men's clothing, women's clothing and children's clothing, textile fabrics, clothing accessories

Exhibition introduction:

Exhibition introduction:

The Asian Clothing and Accessories Expo will be held at the Berlin Exhibition Center in Germany from February 19 to 21, 2013. The scale of the exhibition is nearly 10000 square meters. The exhibition will gather in many major clothing exporting countries and regions in Asia, including clothing, fabric and accessories suppliers in Hong Kong, China, Taiwan, Thailand, India, South Korea and other places. The exhibition will move to Hom, providing a professional procurement platform for buyers in Europe.

（1） Overview of European market

The demand for high-quality and inexpensive Asian textiles and clothing products around the world is growing day by day, which also provides huge market expansion space for Asian manufacturers. However, as most of the current European clothing and textile exhibitions are dominated by European exhibitors, they often fail to take into account the needs of Asian manufacturers and provide adequate exhibition opportunities. In view of this, the "Asian Clothing and Accessories Expo" will take pure Asian products as a call to provide buyers in Europe with an extremely convenient and cost-effective one-stop procurement opportunity, There is no need to travel long distances to Asia to source goods and purchase.

（2） Golden period

Every January and February are the purchase and bulk purchase seasons for traditional buyers. Buyers of textiles, clothing and accessories from all over the country will attend a series of large-scale clothing and accessories exhibitions. The date of the first "Asian Clothing and Accessories Expo" is specially arranged to match the schedule of major European spring exhibitions. It is believed that a large number of buyers from Germany and neighboring countries, such as France, Britain, Italy, Northeast Europe and other emerging markets will be attracted to visit.

（3） Advantageous location

Germany is located in the center of Europe, connecting France and the United Kingdom in the west, Poland, the Czech Republic, Russia and other emerging markets in the southeast. Its perfect trade support and transportation network runs through the whole Europe. Western European markets such as the United Kingdom, Germany, Italy, etc. have long been the major consumer powers and mature markets in Europe, and the total amount of imports from China and Hong Kong is huge every year; Some emerging markets in Eastern Europe, such as Poland, the Czech Republic and Russia, which are emerging rapidly, show their growing economic strength and consumption power. Moreover, Germany is the largest importer of textiles and clothing in Asia. As the global economy will gradually recover, this new exhibition will surely attract a large number of buyers from Germany and neighboring countries to purchase. Manufacturers should take advantage of business opportunities and establish good trade relations with them as soon as possible.

（4） World class exhibition site and excellent supporting facilities

The exhibition is located in the "Berlin Exhibition Center" in the center of Berlin, covering an area of 160000 square meters, with 26 large exhibition halls, which is one of the largest modern exhibition venues in Europe. In addition, there are more than 580 hotels in Berlin, providing 45000 high-quality hotel rooms. It will help attract and meet the needs of buyers from all over Europe to visit this exhibition.

Berlin has a world-class international airport, and passengers can reach 171 European cities within 2 hours. Its comprehensive railway trunk lines and cross-border shuttle buses connect Berlin with surrounding countries. The buyer only needs 25 minutes to get to the venue directly from Berlin Tagore Airport and Berlin Central Railway Station.

（5） Strong publicity

1. Direct mail promotional leaflets and invitation posts to target buyers in European countries, including importers, distributors, wholesalers, agents, mail order companies, department stores, clothing stores and fashion designers.

2. Exhibition materials are listed in the annual calendar of international trade exhibitions.

3. Regularly send the latest news about the exhibition to the target buyers through fax and email.

4. Publicize the exhibition in the form of advertisement or news release on various media channels, such as newspapers and relevant advertising magazines.

5. Advertise on the high-quality trade website with high traffic

6. The organizer will send sales personnel and promotion representatives to carry out a series of promotional activities in large international trade fairs around Europe, introduce and distribute exhibition materials to buyers, and invite them to register in advance.