The Golden Age And Decline Of High Fashion And The Rise Of Garment Industry

In 1846, 19 year old worth came to Paris to start his own business. clothing Career. In 1851, when his women's costume design won the first prize at the world exposition, his unusual design ability was recognized, and he started his own clothing store under the support of capitalists otter Paul Baer. As of 1867, worth has more than 1200 staff and exported clothing to the world.

Voss's success was an inspiration for many designers, and then gradually formed a fashion industry in Paris, such as Jane, Pakistan, Lu Long, Jack, EM, Robert, Jack, Jack, and so on. High fashion reached its peak in 1950s, emphasizing that the traditional sewing technology studio was set up in Paris, and the industry matched with high fashion was gradually improving. The creation of high fashion is agglutinating the designer's painstaking efforts and manifests the artistic characteristics. When creating, it never considers how many feet of cloth it needs and how much it costs. What the designer is pursuing is the aesthetic effect.

With the flourishing fashion of high fashion, the garment industry has been developing gradually. The words and concepts of ready-made clothes have appeared in 1954. The avant-garde designer, such as Barker Rubon, is keen to see the impact of the clothing industry on high fashion. He points out that luxury is not a practical color but a dream.

The decline of high fashion and the rise of garment industry are directly related to the change of population structure in Europe at that time. On the eve of the Second World War, the people who got married had fewer children during the war. After the war, another wave of marriage took place in Europe and the birth peak after the war. The generation born in the fertility wave after World War II was in a period of rapid economic development, and lacked the love and care of parents, weary and disappointed in the life of immutable pursuit of material pleasure.

In the middle of the 1950s, the "escapist" movement in the United States opened the prelude to the "young storm", calling itself a defeated and oppressed generation. The restless young people constantly opposed the real society, both in their own behavior and in their costumes.

They hope to arouse people's attention through non violent and anti traditional ways. The escaping movement from the United States to Europe and Japan has led to an international trend, such as the French jackets, the parliamentary people of Italy, the Eastern European group of the asceans, the modern British people, the Japanese sun clan and so on. Through the international escaping movement, jeans, T-Shirts, and wide Matsugami I have been popularized all over the world. The hippie wave is another emerging movement of young people in the mind of escaping the world. Since the establishment of 7 hippy groups in San Francisco in 1966, the hippie movement has spread all over the world. The traditional bell bottoms, mini skirts, hot pants and no bra are very popular among young people.

Take the UK as an example. In 1960s, young people aged 15 to 19 accounted for 10% of the total population of the country, and the total purchasing power in the clothing market accounted for about 50%. Young people dominate, changing the overall pattern of the clothing market. This requires designers of garment industry to cater for the needs of young people with fashion and innovation. Compared with high fashion, the life cycle of clothing is shorter than that of high fashion. It pays more attention to the use of fashion trend, low price, perfect tailoring is regarded as a secondary factor, and the production of industrialization is emphasized.