Forever21'S First Store In China Opened In Beijing

Featuring young and energetic lines, popular among international fashion trendsetters American brand Forever21 has finally extended its olive branch to Chinese consumers recently! On August 8, the first Forever21 flagship store in mainland China entered the landmark shopping center apm mall in Wangfujing, Beijing, and was wildly sought after by Chinese fashion experts.

To celebrate the opening of the new store, Forever21 held a grand Opening ceremony 。 On the day of the event, Li Jun, director of Wangfujing Construction Management Office in Dongcheng District, Meng Zhijun, director of Dongcheng District Commercial Committee, Li Zhaohong, director of Dongcheng District Industry and Investment Promotion Bureau, Zhang Daoyuan, founder of Forever21 brand, and Mr. Forever21, executive vice president Larry Meyer, acting executive director of Sun Hung Kai Properties Huang Zhenhua, general manager of Beijing apm Cai Zhiqiang, and acting assistant general manager of Sun Yayin of Sun Hung Kai Properties attended the ceremony to cut the ribbon for the opening of the new store. Then, local and overseas models wearing the latest piece of Forever21 slowly walked out of the music to demonstrate the brand's changeable taste and versatile style. Guests taste the new fashion of this summer in the beautiful music and colorful lights, and enjoy this fashionable feast. On the opening day, the sponsor also distributed coupons and limited gifts on the spot to stimulate consumers' enthusiasm for shopping, and officially launched the long-awaited Forever21 shopping trip of Chinese fashion celebrities.

At present, Forever21 has more than 480 stores worldwide, and its products include women's clothing, men's clothing, children's clothing, accessories and footwear. The new store in Beijing apm is 4 floors high and covers an area of 2500 square meters, adhering to the brand's always spacious, bright and lively decoration style. Forever21 is intended to bring the most in fashion culture to Chinese customers, and to enjoy a free, casual and dynamic shopping environment, so that the brand personality is deeply rooted in the hearts of the people.

Forever21, which officially landed in Beijing this time, captured the hearts of young Chinese consumers in the form of an official Chinese shopping platform as early as 2011, and attracted a large number of loyal fans in just one year. At the beginning of 2012, Forever21 Causeway Bay, Hong Kong The establishment of super flagship stores in the bustling business district attracted a large number of tourists, which became a hot topic in the city at that time. The opening of Forever21 Beijing apm store is to create a dizzying fashion scene, close the psychological distance with Chinese consumers, and let them pass through the shopping addiction of physical stores to try on their own.

　 Brand introduction:

Forever21, headquartered in Los Angeles, is a fashion brand founded in the United States. It is one of the most popular popular brands among young people in the United States, and also a synonym for "America fast fashion". Its business covers the Americas, Europe and Asia, with more than 500 stores. The target customers targeted by the brand are mainly urban energetic people aged 20-30 years old, and have always continued the mass consumption route, bringing customers the most fashionable, hottest and most popular clothes at an irresistible price.