Introduction Of Investigation And Recommendation Activities Of Best Selling Clothing Brands In China

Sponsored by the China National Business Information Center, China Department Store Association, China Textile newspaper and clothing time newspaper, "2011~2012 sells well in China market." clothing A total of more than 100 brands of men's wear, women's wear, children's wear, sports and leisure, fashion and leisure, trousers and down clothing brands were selected in 2011 ~2012, and the brands were selected by the organizers, department stores, clothing professional market, senior experts in costume industry, professional media and so on. According to the sales statistics of 100 large shopping malls, 50 well-known domestic clothing market and the China National Business Information Center, the brand was finally evaluated, and the brand awareness, regional influence, management experience, market development ability, and brand sales, shopping malls efficiency, channel value and other specific indicators were fully considered.

Among them, the brands from Fujian occupy most of the sports and leisure categories identified in this event. Anta, 31st degree, Jordan, PEAK and Xi De long are all listed. This will greatly enhance the influence of the brand of Fujian shoes and clothing, help to convey positive and innovative marketing ideas, further improve market coverage, expand partners and set up a "bridge of cooperation" with all sectors of society.

Voight: promoting the internationalization of Chinese shoes and clothing

After being selected by industry experts, Voight was awarded the title of "2011~2012 China's best selling sports and leisure brand". Based on Voight's achievements in professional basketball and basketball culture, in 2012, Voight established the brand positioning of big basketball and released the brand spirit to catch up. The brand spirit of "catching up" has won praise from all walks of life and resonated with consumers.

Liu Lingrong, Voight's brand director, said the event will promote the pace of internationalization of China's garment industry.

Kasiron: Double marketing promotes brand image

The famous children's product brand "2011~2012" has won the title of "the best selling children's clothing brand in China market". Kasiron is one of the leading brands of children's shoes that have been transformed into shoes and garments in China. In recent years, the brand has used the "animation marketing" mode to carry out the omnidirectional and integrated brand publicity and enhance the brand image. At the same time, through the promotion strategy of "iron triangle stereoscopic launch", we will create a brand window to further enhance brand awareness.

Gold Lake: a new definition of sports fashion

In this event, the Golden Lake brand has won the "2011~2012 China market bestselling sports leisure brand". This year, "Golden Lake" brand will increase market support for agents, containers and props and advertisements, so as to enhance the image building of terminal stores and integrate brand image to create a brand new sports fashion brand.

Jinyuan: fashion and creativity lead the trend of women's wear

Jinyuan brand has won the honor of "the most fashionable and creative brand in China's 2011~2012 market". Jinyuan brand has always insisted on integrating designer culture into product design, with professional ladies' clothing as the main line of design. Jinyuan brand has always adhered to the integration of designer culture into product design. With professional ladies' clothing as the main line of design, the popular information is accurately grasped and transmitted quickly. In this sense, the design of Jinyuan women's clothing not only shows good artistic performance, but also has an accurate grasp and guidance for fashion trend.

BULLTITAN: fashion life

As an international leisure fashion brand, the classic American high-end brand BULLTITAN (BOR Di Ten) has performed well since its entry into China and won the title of "2011~2012 China's most fashionable and creative brand".

BULLTITAN positioning US Navy aviation club culture, unique brand positioning has created a unique product style, unique terminal experience, so that consumers have different consumption feelings. In 2012, BULLTITAN continued to focus on cultivating the market, deepening the terminal and establishing brand image.

San GIO: Reinventing fine life

In this event, the San GIO brand was awarded the title of "2011~2012 China's best selling trousers brand", which attracted its attention again. San Gio Men's wear With "shaping fine life" as the brand philosophy, with the knowledge, enthusiasm, details and the ultimate craft spirit, we aim to make every product possess the "soul of life". {page_break}

San GIO will develop products that are more in line with market demand and increase terminal channel construction, so as to maintain the existing affiliate system while vigorously developing direct operation system, and expand from the original second and three line market to the first tier market. The image of agents and terminal providers will be further improved.

　　 Zhou knitted trousers industry: create a full range of brands

Over the past more than 10 years, the weekly knitted pants brand has gradually established a product system based on men's trousers, which has established a strong advantage in the country's men's trousers industry. The event won the honor of "2011~2012 China's best selling trousers brand", which will further speed up the pace of brand upgrading.

At present, Zhou men's clothing has opened 300 first-class stores in the second tier cities, and plans to expand the 100 store project in the future, reaching 500 in the next 3 years, reaching 800 in 5 years, and striving to form a large-scale operation in the whole country.

Xi De Long: changing the rules of competition

At present, the company has more than 3000 stores in the whole country, mainly based on 2~4 line. In this event, the brand was awarded the "2011~2012 China market best sports leisure brand".

Beginning in 2011, Xi dragon will continue to cut into high-end resources, so as to fully integrate marketing resources and build a brand new value chain. The development strategy of Xi De long, with the innovation of the "Life Movement" category, has promoted the sport clothing world to change three points to four points pattern (outdoor, fashion, athletics, life).

　 Camel in western regions: shaping new urban men

In this selection campaign, the "western region camel" brand has won the "2011~2012 China market's most fashionable influence brand". The camel brand of western region will continue to play its own brand advantage, and further carry out scientific and innovative management in product development, marketing mode and service quality, and continue to lead the development of Chinese fashion casual wear.

The "Camel" has been adhering to the principle of keeping pace with the times in the course of brand development. Brand positioning has also gone through three stages of improvement along with the development of the times: business, sports, business, fashion and leisure. Different marketing strategies are adopted according to market demand in different periods.

Megan: creating a city's Macon family

Mai Gan Clothes & Accessories With the concept of nature, fashion, happiness and dreams, the fashionable young men and women aged 15 years old, aged ~30, are the main consumers. In this event, Mai Gan brand was named "2011~2012 China's market selling fashion casual brand".

At present, the Macon brand is taking Fujian as the center to radiate to the provinces and cities in the mainland. The sales network has expanded rapidly through the rapid expansion of team strength. Now there are more than 500 terminal chains, covering more than 20 provinces in the mainland, and exported to more than 10 countries and regions, such as Europe, America, Japan, Singapore and Taiwan.