Footwear Business Providers Rely On The Choice To Win The Market Is King.

"Cold from foot", originally the purpose of human shoes is to keep warm and safe, and later joined the requirements of beauty and generosity. Now, with the popularity of online shopping, on the basis of above, we will add more affordable demand.

At present, more

Stepping into the "blue ocean" of online shopping, we are implementing diversified and multi category development strategies while seeking more and larger platform cooperation to occupy a larger market.

Footwear online shopping market is huge

China's online shopping market has been growing at a high level since 2008. The penetration rate of online shopping consumers is at a low level of 37.8%, which is about 10 percentage points higher than that of Japan and Korea.

Data show that the share of footwear online shopping is second only to clothing, accounting for 13.5% of total online shopping.

According to industry estimates, China

The total retail sales volume is 400 billion yuan, online sales account for only 2-3%, and it is expected to reach 10% in 5 years.

Global sales of footwear B2C the best Zappos, sales accounted for 30% of the total sales volume of online footwear in the United States, that is to say, China's footwear business leaders need to achieve annual sales of 12 billion share.

All along, the vertical electricity supplier has a single category to do the advantage of specialization, and has become the main reason for consumers to choose this kind of electricity supplier.

In fact, the development of footwear B2C platform in the Chinese market has always had high costs and the overall operating cost is often in a "tense" state.

In this regard, many footwear B2C will turn its attention to cooperation with other electronic business platforms, as well as multi category development path, with a view to expanding the market and gaining greater market space.

Yes

For an enterprise, choosing to make an electric business is a long-term consideration. We should use strong supply chain and technology support to cooperate with the expanding sales platform, so that consumers can get a better shopping experience.

Although it has the advantage of being good at specialization, consumer flow is not satisfactory. This is also the main reason for more and more vertical businesses to develop multiple products.

At the same time, the development of electronic commerce to multi category is also a relatively acceptable direction in the industry. Taking Dangdang's hot platform cooperation as an example, Dangdang advocated the platform strategy of "please come in and go out". It has been invited to enter the B2C platform such as brewmaster net, otter Les, Taiwan shopping center in China, or enter QQ online shopping to expand its platform.

This month, the high-profile online shoe city of BELLE international has been incorporated into BELLE's international brand. At the same time, it has become the footwear brand promoted by Dangdang.

For excellent purchase, it is the first time to join the comprehensive e-commerce platform to expand the market and raise its flag.

Brand user penetration.

For Dangdang, we should enrich the category of clothing shoes, accelerate diversified development and attract more users.

For consumers, they can buy shoes of well-known brands through the Internet, including the new models of the season, and accelerate the pformation of consumption habits to online shopping.

At the same time, the combination of online and offline sales of brands can increase the profits of enterprises and accelerate the healthy development of the electricity supplier industry, creating a win-win situation.