How To Popularize New Products In Old Channels For Clothing Enterprises

new product Extension It's a cliche problem. For clothing companies, there are two kinds of new product promotion, the first is investment promotion, and the second is how to promote products in existing channels. In the first case, we all know and attach great importance to participating in various large and small fairs, opening up investment fairs and so on. Relatively speaking, the promotion of new products in existing channels seems to be somewhat inadequate.

In fact, in a sense, investment is only the first marketing of enterprises, but the first step in the long march. Well, the promotion of new products for existing channels is a job that has to be done. It will be more effective than the investment promotion of new products, and the cost will be reduced.

It can also be said that the promotion of new products in old channels is an important measure to ensure the increment of channels. The apparel industry itself is a fashion industry, which requires faster innovation. Only by constantly developing new products can we meet the needs of the market. Of course, the development of new products can not be blind, new products must have a particularly attractive selling point. Mining product selling points, though not very easy, can try to adopt "progressive reasoning method". Compared to the isolated products, there are different selling points in the market, such as T-shirts, "autumn clothes" and "shirts". Most of the isolated products are used in summer, while in summer the evaporation of skin is serious. Pores often open and clothes wrinkle easily. In this way, we can deduce the selling points of "moisture isolation", "balance isolation" and so on. A good product sells itself, and the product attracts people. A lot of clothing companies lose customers because of product innovation. This has nothing to do with customer relationship. If there is no new product, the hospital will lose customers. If your brand product development is lagging behind, then the franchisee will have to "empathize with others" in order to protect its business.

For clothing companies, new product promotion is targeted at Old channel With the promotion and promotion of terminal customers, the franchisees are not stocking up, the products can not flow to the terminal, and the terminal consumers have bought the "commodity to money jump" in Marx's economics.

Promotion strategies for channels

Based on the importance of the continuous development of new products to network value-added, some garment companies have summed up a rule: if they want to promote new products, they will inevitably be accompanied by large-scale promotional activities. In the promotional product line, the new product is an important promotional content. Because clothing companies need two steps to promote sales, the first step is to let the franchisee purchase, and second to promote the purchase of terminal customers. Because to do promotional activities, franchisees must purchase, naturally, the new products will be digested. As long as the franchisee is in the market, they usually try to sell it. In 2009, a new leg legged essential oil was introduced by Zhengzhou's British clothing company. It was popularized with the promotion of the eleven national day festival and received very good results.

Promotion strategies for end users

For the use of this strategy, the industry's most famous is the promotion of new clothing products. According to the rate of lipstick used by the average person every year, these 4 million lipsticks should have close to 4 million consumers behind. use new product With lipstick and buying A to send B, you can easily send new products to 4 million consumers. And the Chinese consumers who like to use gifts and pay attention to actual effects will soon be satisfied with the trial effect and go back to buy the newly listed skin care products. Therefore, many new products can achieve steady sales goals without advertising.