Marketing Methods Of Retail Enterprises

Since the entry of foreign retail enterprises into China, the curtain of competition has been opened.

With the development of China's market economy and increasing competition, especially after China's accession to the WTO, foreign capital enterprises are surging fiercely. The Chinese and foreign retail enterprises are fighting against each other in the Chinese market.

Colorful tricks

The Chinese are smart, and a group of enterprises have fallen down in the competition with foreign enterprises. However, a number of other enterprises have been practicing hard work through continuous learning. In the face of competition, their wings are becoming stronger and stronger. They are not only able to survive and develop, but also take the initiative to attack.

China

In the brutal commercial war, we summed up a set of sunflower collection of enemies, which became a magic weapon for many retail enterprises to win. The complicated, new and interesting collection of these hard won books was dazzling, clapping hands, showing the wisdom and wisdom of the Chinese people.

After my preliminary inventory, there are enough tricks in this collection of books to surpass the "thirty-six plans".

　　简单来盘点一下，让我们看看葵花宝典中都有哪些招数，这也招数也就是零售商常常在商战中使用的：发海报;做广告;买立减;买就送;来就送;换购;返券;团购折扣;会员价;送赠品;全场X折起;加X元送XX;路演;免费巴士;免费送货;免费试用;分期付款;加X元送维保;整箱更便宜;第X件五折;自有品牌;大抽奖;刮奖卡;加量不加价;送积分;夜场;均一价;厂商周;试吃试饮;恳谈会或下午茶;上门拜访;购物卡;积分卡;折扣卡;会员卡;与银行联名的信用卡;进店促销短信;凭短信可打折;广播促销;叫卖;悬挂海报;地贴广告;充话费送赠品;空调节/西瓜节/桃子节/冷料节/;换季打折清仓;农超对接;农场直采;参观后厨;邀顾客亲手制作XX;X国商品节;限日抢购;限时抢购;清仓;名人签售;免费停车;免费

Cross display, free processing heating, etc.

It can only be remembered for so many times. Simply sum up, in fact, all the tricks of the world are always changing. They always focus on several important themes, including: increasing sales; increasing gross profit; increasing the number of visitors; improving the price of customers; increasing customer loyalty; enhancing brand value; setting up corporate image; improving market share and so on.

Combined boxing

Of course,

In every single trick, every retailer will get a good job.

However, the complexity of commercial competition determines that the use of combined boxing is the best way to defeat the enemy.

In battle, not all tricks are used, nor is the number of tricks used better. Each move is a double-edged sword. At the same time, it may also destroy the enemy's internal injury by killing the enemy weapon. It can be said to kill one thousand of the enemy and self attack eight hundred.

A company that uses only a single trick will behave foolhardy and will be eliminated in the commercial war.

Those clever retailers will skillfully combine various tricks to achieve the best results.

When they use each routine, they will first analyze their business area, understand their strengths and weaknesses, competitors' strengths and weaknesses, customer groups' spending power and loyalty; determine the time of recruitment according to the peak wave trough of sales time; obtain the supplier resources; and most importantly, what they want to achieve.

Only in this way can we know what we already know, foster strengths and circumvent weaknesses, and make good use of weather, land, and human resources to achieve the goal of fighting for ever.

For example, the purpose of "time purchase" is to achieve the effect of attracting passengers through the low price of a commodity, but at the cost of sacrificing the gross profit of this commodity. Therefore, when using this method, the commodities selected first must be customers' daily needs, and customers have a certain degree of awareness of the products. At the same time, we must vigorously promote some of the commodities with high or gross profits associated with them to balance the gross profit.

Another example is the use of the "second piece half off" approach, which aims to increase sales and increase market share, and at the same time increase the perception of goods by letting customers use this product more often. Therefore, such goods are usually the daily necessities of new brands, but the same price must be sacrificed at the expense of gross profit. Therefore, the commodities chosen are usually high margin commodities. If gross margins are not high enough, the gross profit of retailers will be affected, which requires retailers and suppliers to negotiate their interests.

Of course, the business war is complex, cruel and intense. We can not exhaust all the tricks that retailers use. And as competition intensifies, more and more marketing methods will come out.

But retailers can always be invincible if they can do marketing and satisfy customers' needs from the perspective of customers.