Promotional Activities Of Clothing Businesses
The motive for winning the game is understandable, but some
Clothing business
Like "sword to go forward", it is wrong to regard vulgar customs as a selling point. This will only lead to self defeating, and ultimately be rejected by consumers.
Fierce competition, clothing business promotion of new, the use of their "killer" is nothing more than normal.
If we say "traitor culture" or extreme cases of vulgar promotion and creativity, then the development of female body resources has become a hot spot for clothing companies to play with gimmicks nowadays.
Nowadays, advertisements involving "sex" can be overwhelming.
In order to compete for consumers' eyeballs, some advertisements aim at the sexy parts of the body and use sensory stimulation to achieve the goal of promotion.
If the opposite sex escort tour is covered with a fig leaf to play the loopholes of the legal loopholes, the car show beauty car play the right time, then openly display the naked and street bathing clothing business promotions, playing with the bare bottom line, it is inevitable that the temptation to go crazy.
At the moment, in the commercial war, the clothing business promotion strange trick unceasingly, raises the social public opinion the uproar.
The vulgar way of acting is likely to usher in a bustle and bustle, but the vulgar tone is probably not a long-term solution for consumers.
And if clothing companies regard it as a weapon for nuggets, they will end up heading for a blind alley that can not be turned back.
Promote
Clothing, customer solicitation, "push" and "recruit" are quite knowledgeable, including psychology, sociology, behavior, law, aesthetics and philosophy.
Promotion is both commercial and cultural. It requires wisdom and art.
According to relevant information, Japan has developed a kind of toilet specially designed for the disabled, but the clothing business is unkind and unwilling to sell it. The inventor asked many friends to pretend to be customers. Every day they asked the shopkeeper if there were any toilets used by disabled persons. After half a month, the odd spots appeared, and the department stores demanded orders.
Although there are some planning factors in this story, it has become a kind of marketing intelligence strategy to meet the needs of people with disabilities.
However, some of the clothing sales activities in China are vigorous and vigorous, and they are not very meaningful. They are not in line with the needs of consumers, but also contrary to the business ethics based on honesty. They only rely on kitsch to satisfy the low tastes of a few people, and cheat others in order to win the trust of others. These will not only damage the social fashion, but also destroy the image of the product.
As a matter of fact, the quick success and instant benefit of clothing merchants, the failure to observe rules and the way to do whatever they want has been worrying.
But vulgar means are not protected by civilized people.
Commercial behavior should be regulated by social ethics while obeying economic rules. This has become a mess that needs to be sorted out.
In any form of promotion, we can not simply regard it as a means, because it is the audience, and it can not be free from the moral norms of the social reins.
Of course, the introduction of restrictive policies is not for the clothing business.
Sales promotion
What better means to provide.
If we want to conquer the hearts of customers for a long time, it is also the clothing itself. Therefore, it can be said that the real selling of clothing businesses is actually the quality of clothing, the service of enterprises and the cultural concept of brands, which rely on sincerity, patience and credit. At the same time, the promotion and marketing methods based on this basis are the laws and vitality that are in line with the market rules.
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