Contact Marketing In Garment Industry

Recently and some

When communicating with friends, it is found that everyone is eager to learn some effective marketing tools for their industry.

After communicating with them about the tool of contact marketing, everyone is very interested. I hope I can write it out.

That's what I promised.

Contact point marketing actually has a wide range of applications, far more than the clothing industry.

As long as we have grasped the basic principles, we believe we can draw inferences from others, and apply contact point marketing to more fields.

What is touch point marketing?

Contact point management means to seize the "critical moment" that comes into contact with customers.

It was put forward by Carlson, a famous entrepreneur.

Through contact point management, these critical moments of contact with customers turn into customer satisfaction.

Contact point marketing is an extension of contact point management.

By actively engaging in marketing activities at these critical moments with customers, we can promote sales through rapid customer satisfaction.

The management of contact points in clothing brands is nothing new, but it is rarely involved in the apparel industry dominated by customers.

The "critical moment" here refers to the situation where customers have the opportunity to face the information of a clothing or clothing brand.

Contact points are the source of clothing or clothing brand information.

It may be a moment for customers to browse the company's website, or maybe we can communicate directly with customers.

Illustrate with examples.

A company decided to order a batch of computers.

The purchasing department first collects some information about suppliers.

This information may come from Alibaba, yellow pages, industry information magazines, or friends.

The medium to get these information is the first.

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After that, the purchasing department may log on to the supplier's website or telephone. There are second contact points between the supplier's website and the business department that answers the phone.

Then the supplier sends business representatives to negotiate, provide solutions, and purchase departments to visit suppliers, sales, after sales services and so on.

All these details are contact points.

Without these contacts, customers would not be able to buy clothes or services.

It should be pointed out that the principle of contact point marketing is very similar to the principle of sales funnel.

Here are two points to note. One is to let the customer know that you are his potential supplier, and the two is to let the customer know the characteristics of your clothing.

This characteristic is the value that your clothing or clothing brand can offer to customers.

Or the reason why customers buy your clothes.

Each contact point is like a sieve of funnel. The number of potential customers in the first screen (contact point) is large, but the number of customers will be less if each layer passes through a sieve.

The more we go to the bottom of the funnel, the less customers are, but the greater the likelihood of business.

Finally, all potential customers through the screen (contact point) will become your trading customers.

Before entering the next contact point, we must undergo a series of reactions, and every contact point can not be ignored.

Therefore, the key to touch point marketing is to provide value that can satisfy potential customers.

Satisfy customers at every contact point.

To a large extent, this determines whether the customer will conclude the paction.