New Down Jacket "High Profile" Listing

In the past few days,

The continuous decline of temperature has led to the sales of winter clothing, among which the new down jacket that is the first to be listed is the most popular.

The down jacket, in addition to its warm keeping function, is becoming more and more fashionable. Therefore, despite the soaring prices, it is still popular among many consumers.

Phenomenon of new down jacket "high profile" listing

In recent days, with the drop of temperature,

Brand new down coats are also coming into the market.

It has been found that this year's new down jacket is lighter and more fashionable, and has a strong sense of design.

Some salesmen said that most of the down coats that had just been listed were called "light down", which were low in weight and light in weight.

The new down jacket looks good, but after many people have seen the price, it is also a "meat pain". The clothing brand's long style down clothing is generally priced at around 1500 yuan, some high-end brands even reach as high as two thousand or three thousand yuan, and the short price down clothing and the tag price also need more than one thousand yuan.

In this regard, Anshan Parkson stakeholders said that this year's price of the new down jacket, compared with the same period last year rose by about one or two, a normal range of increase, and people feel that the down jacket is very expensive, mainly last year's price "base" higher.

Affected by the rise in the price of duck down, the price of the brand down clothing has surged five or six this year. The down jacket of 1000 yuan in previous years has risen to about 1500 yuan this year.

Survey of down garments as a necessary fashion item

At present, major department stores are offering discount sales for autumn and winter products, but the vast majority of new down coats are "not participating in activities".

Nevertheless, some of the best selling down coats are still sold on shelves.

For many women in Anshan, especially fashionable ladies, the new down jacket has become an essential fashion item in winter.

A fashion brand woman dress Anshan official said, this year's brand new down jacket, in the cuffs and collar use a lot of fur as accessories, make the style looks more fashionable and more high-end, and the color continues to be the main color of the summer dress, it can be said that the down jacket has been divorced from the traditional impression of heavy, bloated warm clothing function, basically become a fashion that keeps up with the trend.

The industry said that in the cold winter, beauty and warmth are both the ultimate goal of many ladies, and the fashionable brand down garments launched by the major brands undoubtedly satisfy this consumption demand.

Yesterday, in a shopping mall in front of the station, a woman who was trying on a down jacket of a brand said that now the down fashions and fashion fashions are changing year by year, so many people, including themselves, have two or even more down coats at the same time.

"Some dress with skirts, others with leisure."

And, in cold weather, there must be a long one... "

Thank you for the Christmas discount

Some consumers have another understanding of the annual surge in the price of down garments.

Some respondents believe that the same price as winter clothing, down clothing price is far lower than leather and fur, and more styles change, warm effect is also not bad, so comprehensive measurement of higher cost performance.

Of course, for many wage earners, it is better to buy a new down jacket when they are on sale.

In this regard, some shopping malls staff introduced that the new down jacket will be sold in a large area until next month's Thanksgiving Day promotion, while a big sales promotion of less than 50 percent off will have to wait until Christmas.

So for shopping experienced consumers, they will often buy in these two periods. Although this season is almost over the season, fashion brands are always ahead of the trend for one or two years.