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How To Deal With The Clothing Inventory Crisis Affecting Children'S Clothing

2012/11/8 16:14:00 48

Clothing Inventory CrisisClothing Promotion ActivitiesClothing Brand

 


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Clothing inventory crisis

News, posts and so on are flying all over the sky. When we open these news, what we see is the news of the clothing brand closes, the clothing brand layoffs and so on. Among them, sportswear brand and casual wear brand occupy the overwhelming majority.

Why? What causes this phenomenon?


The author is not a clothing expert, nor a well-known figure in the industry. However, there has been a period of contact with the clothing industry. The phenomenon of the clothing market has become commonplace, and even without a vague explanation, it is only a normal phenomenon.

Some clothing experts, or finance and economics doctorate, from the professional level of the country's macroeconomic analysis, in fact, for a clothing clothing brand can not give any guidance.

About sportswear brand, casual wear brand, men's wear, women's clothing and so on, for now, let's not talk about the phenomenon of children's clothing. How to quickly get rid of the seasonal pressure on clothing, the author summarizes several suggestions, hoping to bring you some small help:


(1) you can't do "effective" service.

Install promotional activities

Sales promotion is not introduced here; if you don't even promote sales, there should be stock.

Activities, discounts and so on can be done, and actions will always be better than waiting for death.


(2) can't you change your mind to "pack" the stock? Do not stick to the traditional way of thinking to pack the stock. There are lots of stock. The idea should be more. Instead of changing the idea, changing the concept of clothing and cosmetology is not a good way.


(3) can't you choose the "digestion" channel? Nowadays, online and offline are not uncommon. Taobao, Jingdong and so on have become part of people's lives. Xiaobian here tells you that you must never keep your own small shops, or put them on the net today, and sell them tomorrow.


(4) can't you establish a "special" sales channel? There must be a special reason for the special channel. For example, if sports clothes are overloaded, you can contact the sports colleges and universities.

Clothing brand

What about it!

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