AOKANG Shoes Seek Local Cooperation For Entry Into Jining Market

Before and after 2000, the Hualian Commercial Building was forced to change its business and renamed the Yanzhou Square commercial building. Sun Denglong and his wife laid off their jobs and lost their livelihood.

Contributed to their "re employment".

"At that time, the largest number of shoes on the market were Wenzhou shoes with high cost performance.

We sold some products and rented stalls in the mall.

Sun Denglong said that at that time, no matter what the store or consumers were, they did not pay much attention to the brand. He was also a good seller. He had sold five or six Wenzhou leather shoes brands.

In 2006, Yanzhou Plaza was upgraded to well-known brand investment.

Sun Denglong's complicated brand stalls are facing the crisis of being cleared.

He desperately needs a good brand to consolidate his position in the shopping mall, and the brand that brings him is Wenzhou brand. AOKANG shoes are seeking local cooperation for breaking into the Jining market, so Sun Denglong becomes AOKANG's agent in Yanzhou.

Sales first experience

At the Yanzhou Plaza building, the AOKANG counter has a good start - a very good place.

"The boss of a commercial building wears 37 yards of shoes. This size is relatively rare in men's shoes, so he can't buy shoes in many brand counters, but AOKANG has this size and makes him feel very good after wearing it."

Sun Denglong said that because of this reason, shopping malls were very fond of AOKANG, whose brand reputation was not very high at that time, and gave a lot of attention to it.

Second years after Sun Denglong took over.

Annual sales in Yanzhou increased by 200%; in third years, it increased by 80%, fourth years, and a 100% growth rate.

By last year, AOKANG has become the best selling leather shoes brand in the city.

Speaking of the experience of marketing Wenzhou shoes, Sun Denglong is very real. "Two of our husband and wife are laid off from the shopping mall. There is no way out. We must make money from it, so the spirit of professionalism can be guaranteed - others run Ji'nan may be a month trip, we have four problems a month."

In September of this year, Sun Denglong expanded again, and opened a AOKANG counter in the new shopping mall "Yanzhou GUI he". So far, he has opened 4 AOKANG stores in Yanzhou.

Growing up with Wenzhou shoes

Sales of leather shoes vary greatly from north to south, while the Southern stores are strong, while the north is dominated by shopping malls.

Shopping arcade is almost a barrier that Wenzhou shoes can not get around in the northern market.

And enter the shopping mall, the first pass is the hard hitting brand awareness, the brand is not passed, the sales plan is set too high will be "brush" off.

Sun Denglong said that he had frequent contacts with shopping malls and opened AOKANG counters over the years, and he had encountered many "nails".

"In recent years, with the increasing popularity of Wenzhou shoe brands, the situation has changed."

He said, many shopping malls in Jining now in the investment planning, will leave some quota for Wenzhou shoes.

"Apart from AOKANG, such as red dragonfly, spider king, Japan and other Wenzhou brand is also very popular."

But Sun Denglong is not satisfied with the success of the shopping mall. He is still planning a new business plan with "warm business style".

"Compared with exclusive stores, the profit of shopping mall counters is at least half less."

Sun Denglong is exploring the new model of shoe store locally.

He opened a Longhang shoe store in downtown Jining.

Combined to carry out sales, while providing customers with long-term after-sales service.

"The limitations of traditional stores are quite obvious, such as strong brands of men's shoes, and shops often lack popularity because men seldom linger in stores.

Then I will introduce the brand of women's shoes and combine them to form complementary. "

Sun Denglong said that since the opening of Longhang shoe store, 30%-40% sales growth has been maintained every year, and this pattern may be duplicated and enlarged.