Highlights And Operation System Of China Fashion Conference

At 9 a.m. on November 24, 2012, sponsored by China Fashion Association, Beijing Sheng Shijia International Culture Development Co., Ltd. hosted the "China clothing convention parallel meeting - consciousness and operation system" at the Beijing International Hotel Convention Center.

The business case was attended by Zhao Pu, chairman of Shanghai hi hi Industrial Co., Ltd., Zhou Sheng, chairman of Shenzhen Ye Industrial Clothing Co., Ltd., Yu Dejian, director of Guangzhou fashion and fashion business Limited by Share Ltd, and general sales manager of Greater China, P & G company.

Enterprises should slow down and improve their services.

At present, the domestic garment industry is in a situation of rising costs and increasing pressure from foreign trade. How can we get out of the existing predicament?

Shi Shusi is an introductory guest of this conference. As a famous commentator, TV planner and financial columnist, he expressed his views on new service concept in a wise and humorous way: service is a lasting effort, enterprises should slow down, improve service and convey the culture and spirit of the enterprise through service.

"Improving service strength is not only the mission of the garment industry, but also the mission of China's manufacturing industry."

Service power

The importance is self-evident.

The conference focuses on how to establish a scientific and reasonable "service" operation system and establish the reputation and image of service oriented brands. This is a question that clothing entrepreneurs are thinking about. Service

The four guests will share their marketing models and experiences around service.

Tradition technology humanity

Shanghai well joy Industrial Co., Ltd. is a pregnant maternity company. It owns three brands: "P.B", "moon mommy" and "happy". It focuses on creating a clothing brand operation company centered on "pregnancy culture". It provides services for pregnant mothers from parity to high end, from pre pregnancy to post pregnancy.

Zhao Pu, chairman of the board, shared the marketing strategy of October MA in the meeting. Zhao Pu said in his speech: "Chinese consumption is the shape of" Pyramid ". In the marketing and promotion brand, we should pay attention to mining the needs of consumers at different levels, seize the psychology of pregnant women in pursuit of fashion, and lead the aesthetical creative advertisement.

In addition, through experiential marketing, advanced technology, such as Baby Face, is used to enhance users' sense of experience.

Your temperament can be read.

Yi Hui is the most representative design of China's clothing industry.

Always adhere to the original design.

Yi Hui uses his design to express his pursuit and understanding of life and beauty with wisdom, intelligence, elegance, self-confidence and connotation, and change life with design.

Zhou Sheng, chairman of the board, said at the meeting: "your temperament can be read". This sentence gives the enterprise a unique brand culture connotation.

Yi Hui insists on the original works of oriental aesthetics, and therefore works with contemporary artists, hoping to taste the female inner temperament and cultural connotation through clothing, and represent the "fish culture" of the brand.

Establishing ADP camp and constructing generalized marketing service mode

Yu Dejian, director of Guangzhou fashion and fashion commercial Limited by Share Ltd, organized a ADP Attitude Ditch Production camp in the conference to construct a generalized marketing service mode. It simply means that the value of business can be made up of three points that are willing to buy, buy and afford.

Popular beauty, as a professional company specializing in sales of jewelry, has attached great importance to terminal services.

Yu Dejian expresses the service value of popular beauty, =1/3 product +1/3 service +1/3 mood, adopts consultant marketing, attaches importance to marketing team building and customer service.

Service is not only an attitude, but also a science.

Sugfi is the sales general manager of Greater China in the cleaning company. Through her speech, she learned that there is a lot of work in the Sales Department of Procter & Gamble Company, how to let customers buy Procter and gamble products for the first time and how to occupy the most conspicuous product shelves in the store. These details are essential for sale.

In the meeting, he said Procter & Gamble was going to move from the city to the countryside, so that more families could use Procter & Gamble products.

In addition, P & G salesmen call for high efficiency, such as the uniform toolkit, the design of the toolkit, the placement of pens and computer books, and all the details show the professionalism and efficiency of P & G.

Xia Hua, chairman of Yiwen enterprise group, concluded that service is the most important problem for all enterprises in China, such as commerce and consumer goods.

"There is a kind of courage called persistence, and a kind of courage called change.

In the face of global economic change, we must give the most meticulous, thoughtful, and thoughtful services so that Chinese enterprises can bloom the true colors on the world stage.

This is the most intelligent company and guests and the most humorous introductory party. The most outstanding guests concluded the consciousness and operation system of the parallel conference of China clothing convention successfully.