"Itat Sports World" Grabs Chinese Market

On May 25, 2008, Lonsdale (Dragon and lion Dell) and Dunlop (Dunlop), the UK's largest sporting goods listed company, landed in China for the first time. They opened at the same time in the form of "itat sports world" in three itat department store member clubs in Shenzhen. Mr. ou Tongguo, chairman of the board of directors of itat group, led the senior management of itat group to attend the opening ceremony. Itat sports world, which opened on May 25, is located in itat Shenzhen Buji Zhenye department store member club, itat xiameilin Pedestrian Street Club and itat Longgang Wanlong club. By mid June, "itat sports world" will be opened in 120 itat stores in dozens of cities across the country, and the itat membership marketing model will be followed. Sports direct is the largest sports retailer in the UK with more than 400 brand stores in the UK. The group president, Mr Michael Ashley, is the owner of the Newcastle team in the English Premier League. Lonsdale was founded in 1960 with the fashion concept of "sport is fashion", which is the authority of lifestyle and fashion movement. Boxing champion Ali, Tyson and other boxers, the Beatles of the British popular rock band in the 1970s, are loyal supporters of Lonsdale; in Asia, Lonsdale is deeply loved by film and television celebrities such as Asian king Jay Chou, film emperor Andy Lau, Ren Dahua, Chen Xiaochun, Lu qiaoyin and Huang Shengyi. Dunlop, a famous British brand, was founded in 1888. It is good at applying high-tech achievements to the design of sporting goods so that sports stars can reach their personal limits. Meanwhile, Dunlop represents modern, popular and avant-garde. It has always been a brand respected and loved by world famous generals. In the past century, Dunlop's tennis, squash and golf products have been ranked among the top three in the world's major sporting goods markets (the United States, Australia, Japan, Europe, etc.), among which tennis, squash, squash racket and golf products are the top three. Its tennis rackets are selected by famous volleyball players such as John McEnroe, stiffi Graf and m Navratilova. At present, Dunlop has a complete range of products, including tennis, squash, golf, badminton series, sports shoes, sports leisure clothing, backpacks and travel products; the products licensed under its brand name also include sports sunglasses, table tennis products, swimming supplies, three major ball games, fitness products, entertainment products, sports cycle racing, sports Protective cosmetics, etc. British sports direct is very optimistic about itat's huge retail network and broad development prospects of its members. Lonsdale and Dunlop are first introduced into China to provide members with more valuable international brand goods (most of the clothing on the market are priced at 100 yuan). Itat appreciates the excellent quality and cultural connotation of the brands of sports direct, as well as the resulting products The cooperation also fully reflects the itat's service concept of "people-oriented, return to members". This cooperation is only the first step in the cooperation between itat group and sports direct. In the second half of 2008, more famous foreign brands will enter the Chinese market. At present, Mr. Laurence, chief retail officer of ITT group, is about to establish a large number of international brands, and Mr. Patrick is in charge of international brand collection. At the same time, Mudd and Arthas, which are popular in Europe and the United States, under the Hong Kong listed company Defa group (0928. HK), have also entered the itat department store club in the form of shop in store, providing more choices for members.