Bin Nu Combined Innovation Mode To Promote Brand Upgrading

< p > innovation is the soul of a country and a nation. Changing the extensive mode of economic growth in China must rely on the independent innovation of enterprises. In the eighteen reports, the implementation of "innovation driven development strategy" is put forward. This is the trend of future development.

Innovation leads the fashion originality, and is the leading of R & D mode for the leisure and leading enterprises, bin nu (China) Co., Ltd.

Joint industry associations, integrating professional resources and building their own team capabilities, form a joint innovation of the "bin Nu" mode.

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< p > the brand of brino has its outstanding sense of "advanced consciousness" and "no group spirit" since its inception.

The hot "min a" target= _blank href= "//www.sjfzxm.com/" > dress < /a > has always been the main body of leisure men's wear brands such as seven wolves, nine herdmen, and Lai Lang. When the company was founded, women's clothing didn't even have relevant industry chain foundation in Fujian.

But Wang Renjiang, chairman of Fujian, is "unique", positioning bin Yi as "fashion casual" dress brand and rapidly growing into a dark horse in the domestic women's clothing market.

China's first "China famous trademark" in the field of leisure Women's wear, the first enterprise in China to be designed by two "China's top ten a target=" _blank "href=" //www.sjfzxm.com/ "designer" /a ", the first sportswear color research and development base company has made strict efforts to improve the quality of products, and successfully extended the product line to the casual men's wear area.

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< p > joint innovation is a challenge and an opportunity for the ever independent maverick.

Since the beginning of this year, China's leisure fashion brands have been faced with great challenges in the face of domestic and international fashion brands entering China.

How to stand out from the increasingly popular Chinese casual wear brands and how to compete with the strong brands in Europe, America and Japan, Japan and Korea become urgent problems for the company.

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< p > bin Nu decided to reserve a large number of excellent design talents at this critical moment. He will make full use of his creativity in training and further closely link up with the trend of fashion. He will build China's own fast fashion leading brand as the next goal of bin nu.

Taking advantage of the color research and development base of China Fashion Color Association, Bini first cooperated with fashion color association to achieve a platform cooperation and resource integration mode.

Through this platform, China Fashion Color Association will introduce professional color matching, < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > design, display and marketing training courses into the enterprise, and jointly create a design team with innovative ability.

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< p > professors, scholars and experts from institutions of higher learning, such as Beijing Institute Of Fashion Technology, Donghua University Fashion Institute, China Fashion Color Association, Xi Miao color and other professional institutions, have gradually entered the headquarters of "a target=" _blank "href=" //www.sjfzxm.com/ "spinning" /a "clothing city Shishi, providing a series of fashion courses for the R & D center, marketing center and other departments, and providing personalized guidance for the design and development of enterprises in interaction.

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< p > joint innovation brings about the reduction of cost and the improvement of the efficiency of product development.

In the 2012 autumn and winter fashion women's clothing and urban men's wear series, the style is vivid, and is now selling well in all physical stores and e-commerce websites all over the country.

The 2013 new spring and summer products of bin Nu show extraordinary potential in the preview of the ordering and the new season. In the design, R & D achieved a great improvement in recent years, and launched a large number of fashion elements and color designs that meet consumer expectations. The market is expected to be very good.

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< p > establishing an innovation system with enterprise as the main body, market orientation and production, study and research is an inevitable trend to enhance the core competitiveness of China's garment industry.

The construction of the brand innovation platform of the company's production, study, research and win win has become an excellent model for leading the upgrading of China's casual wear brand, promoting the design innovation, communication and cooperation, publicity and promotion, and personnel training of the industry.

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