White Mark Exhibition Adjustment Positioning To Promote Enterprises Towards High-End

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Influenced by the complex and changeable external environment, China's textile and garment export enterprises are facing unprecedented severe challenges. < p >

Speeding up pformation and upgrading and taking the initiative to seize opportunities are the consensus of China's textile and garment export enterprises to meet challenges.

The white label exhibition should help pform and upgrade Chinese textile and garment enterprises.

Sun Xiaoming, general manager of China Textile and advertising Exhibition Co., Ltd., director of the white label exhibition organizer, said in a recent interview that the white label exhibition will have significant changes in the positioning of the exhibition, while meeting the basic needs of enterprises and facilitated pactions, it also helps Chinese enterprises to improve their quality and promote the pformation of Chinese enterprises to high-end processing.

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< p > < strong > exhibitor internationalization meets multiple sourcing needs < /strong > < /p >

< p > the status of China's world factory is under threat due to the rapid rise of processing costs.

It has become an indisputable fact that low value-added orders pfer to low cost areas around China.

The rising cost of rigidity has forced the pformation of Chinese textile and garment export enterprises to compete for high-end processing opportunities.

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< p > conforming to the trend of China's textile and garment export, the white label exhibition was first successfully held in Berlin, Germany on July 4, 2012 ~6. In July 3rd this year, when ~5 is again held in Berlin, Germany, there will be important changes in the positioning of the exhibition.

According to Sun Xiaoming, the white label exhibition, which is different from other processing themes, will fully attract the enterprises of traditional European textile and garment processing enterprises such as Turkey and Romania to fully meet the processing order needs of ordinary Chinese enterprises. This will enable the white label exhibition to be differentiated from other exhibitions of similar subjects. It should consider not only meeting the basic needs of exhibitors, but also helping Chinese enterprises improve their quality and create opportunities for the pformation of high-end enterprises.

At the same time, the white label exhibition will also widely absorb enterprises with lower processing costs such as Indonesia and Vietnam.

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< p > it is learnt that at present, Romania and Turkey have been basically established, and other enterprises from Germany and Spain have signed up for the exhibition.

The textile and garment processing industry in Turkey has a long history. It has its unique characteristics in production, processing, equipment and technology, and is also excellent in product design. Some of its own brands are very dynamic and have a favorable geographical advantage for European exports.

The white label exhibition is held during the fashion week in Berlin, attracting many high-end buyers.

Some high-end buyers have the desire to purchase products from exhibitors outside Asia.

The international exhibition positioning of the white label exhibition will enable more and more high quality European exhibitors to assemble the white label exhibition platform. It will provide Chinese exhibitors with the opportunity to compete with foreign exhibitors in close competition and learn from overseas exhibitors, so as to enhance the competitiveness of Chinese enterprises, seek some high-end processing orders, and on the other hand, meet the needs of more diverse audiences.

Because with the changing environment of textile and garment processing, international buyers have pferred some of the original purchases in China to lower cost areas.

The white label exhibition attracts enterprises with lower processing costs in China's periphery, which can better meet the procurement needs of European buyers.

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< p > < strong > Germany has huge market potential < /strong > < /p >

< p > recent positive news from the euro zone and Germany has been frequent.

According to the data released by the European Commission in February 27th, export orders benefited from the strong euro. In February, the euro zone economic index rose from 89.5 in January to 91.1, higher than the previous estimate of 89.8, reaching the highest level since May 2012.

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< p > according to the March 1st report of the economic news of astak, the German Federal Statistical Bureau announced that the actual retail sales in January were 3.1% sharp by the season, the largest monthly increase since 2006, far exceeding market expectations, rising by 1% in the month and 2.1% in December last year, and unexpectedly increasing by 2.4%, which is much better than the market expected to fall by 1.8% and December last year by 3.7%.

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< p > organizers of the exhibition believe that the good news is encouraging.

Germany's huge potential textile and garment market is worthy of further integration of Chinese enterprises.

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< p > Europe has always been a major market for China's textile and garment exports. The German market is very important for Chinese textile and garment export enterprises, and is the third largest export market for Chinese textile and clothing after the United States and Japan.

In the first half of 2011, China's textile and clothing exports to Germany amounted to US $5 billion 700 million. After that, the growth rate was gradually decreasing, but in 2011 and 2012, China's textile and clothing exports to Germany exceeded US $10 billion.

According to the latest statistics of China Customs in January 2013, the export volume of China's textile and garment exports to Germany decreased by 6.31% over the same period last year, but decreased by 9.89% compared with the same period in January 2012.

Sun Xiaoming believes that in the context of the favorable economic data in the euro area and Germany, the export volume of China's textile and garment exports to Germany in 2013 is still expected to exceed 10 billion yuan.

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At the same time, the German market has a wide coverage and lots of business opportunities. P

Sun Xiaoming analysis shows that the market area and purchasers are different from those of European countries, Germany and France.

Most of the visitors to France are from France or Spain, Holland, Belgium and other Western European countries.

In addition to the German mainland, visitors to the German exhibition also cover guests from Scandinavia, Western Europe and Eastern European countries like Russia.

These countries account for 2/3 of the total market volume in Europe.

In 2012, China's exports to these countries amounted to nearly US $39 billion 200 million, and the market potential was huge.

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< p > < strong > Fashion Berlin has more business opportunities than /strong > /p >

< p > 2013 Berlin < a href= "//www.sjfzxm.com/news/index_z.asp" > autumn winter fashion week < /a > soon came to a close.

"Berlin fashion week is bigger than the previous one."

This is DIEWELT's evaluation of the 2013 autumn and winter fashion week in Berlin.

Many German media gave high praise to Berlin fashion week. The fashion week in Berlin has already become an excellent event. Over 12 large-scale exhibitions have been held, attracting a large number of spectators to Berlin. Berlin has established the reputation of becoming the fashion center in the future.

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< p > in order to prepare for the exhibition, the white label exhibition organizers visited Germany several times.

As the capital of Germany, the development of Berlin is obvious, in recent years, the population, the number of enterprises and the construction of infrastructure have increased greatly.

With the suspension of the 60 year old Dusseldorf international clothing exhibition (CPD), the once famous fashion exhibition city Dusseldorf is replaced by Berlin. Now, more and more clothing enterprises have concentrated their showcases to Berlin, plus the hot fashion week in Berlin, Berlin can be said to be a new fashion and business center in Germany and Europe.

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< p > Berlin is attracting more and more international participants.

Foreign textile and a href= "http://pop.sjfzxm.com/popimg/fz/index.aspx" > garment industry < /a > practitioners will find huge potential business opportunities in Berlin's new and rapidly rising platform which other cities in Germany can not match.

After the change of the European textile and clothing exhibition structure, in the post CPD era, there were vacancies in the exhibition suitable for Chinese enterprises in Europe.

The white label exhibition, which was born last year, has made up for the vacancies in the textile and clothing exhibition market in Germany and even Europe.

Now, the white label exhibition held in Berlin has been recognized by Chinese enterprises, and is also recognized by the German textile industry and some brands.

This is good news for exhibiting agencies and Chinese enterprises who want to expand their market in Berlin.

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< p > < strong > white label exhibition is recognized by the industry < /strong > < /p >.

< p > Berlin is indeed a place to do business. This is the common feeling of some Chinese textile and garment enterprises who have been to Berlin.

According to the white label exhibition organizers, nearly half of the last exhibitors have continued to sign up for the white label exhibition.

The manager of Qingdao Yijia said Sui always felt that Berlin was a city of art with a lack of commercial atmosphere. But after attending the exhibition, Berlin was indeed a place to do business.

Tai'an Reynolds weekly manager also said that their company is mainly in the German market and will go to Germany every year.

In recent six months, Tai'an Renault has been in Berlin for the two time. Zhou manager feels that Berlin has business opportunities and will continue to participate in Berlin.

It is understood that the white label exhibition has been officially recognized by the German industry magazine as one of the eleven official exhibitions of Berlin fashion week.

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The German partners, < p > white label exhibition, have made great efforts to promote the white label exhibition during the Berlin fashion week in 2013. Their visits to the exhibitions held during the Berlin Fashion Week show that many exhibitors are aware of the white label exhibition. Many exhibitors clearly indicated that they should visit the white label Exhibition in 2013.

Some exhibitors hope to find some suitable suppliers at the white label exhibition. They are interested in exhibitors from outside Asia, especially European exhibitors, because most of their purchases are done in Europe.

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< p > Sun Xiaoming said that the second white label exhibition organizers will continue to intensify their functions in the exhibition and inviting buyers. At the same time, the venue will be moved to U3Bahnhof, which is located in the port of Ponce. The location is superior and will be closer to other exhibitions.

In terms of function construction, we will further improve the functions of the white label official website, so as to maximize the convenience of buyers online registration and understand the latest information and exhibitors information about the white label exhibition.

In the invitation of buyers, all enterprises hosting the buyer's database will send buyers invitations through e-mail, direct mail and fax. These enterprises almost include all the core garment enterprises in Europe, totaling over 3 million.

It is worth mentioning that this organizer is specialized in establishing a professional team in Germany. It uses telephone marketing to direct the top leaders of 4000 selected high quality enterprises, such as decision-makers and purchasing leaders, through direct telephone communication, so that they can understand the situation of the white label exhibition more directly, more comprehensively and in greater detail, and invite them to participate in the second white label exhibition.

At present, there are 150 booths for the exhibition which contain less than 200 stalls.

The organizers expect that the buyers will reach 1500, and the exhibition will be held successfully in the letter "/p".