The New Situation At Home And Abroad Has Complicated The Export Of Footwear Products.

In 2013, P's foreign trade situation improved slightly, but the international economic growth was still low.

It is estimated that the overall export growth rate of China's "a target=" _blank "href=" //www.sjfzxm.com/ "shoes" /a "class" will rise to a certain extent in 2013, and the export volume may be greatly improved due to the rapid rise in costs.

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< p > "China's footwear exports are showing signs of recovery."

Zhang Yingjian, an industry researcher at China intelligence network, said in an interview with our reporter.

Customs statistics show that in January 2013, China exported 487 thousand and 300 tons of footwear products, an increase of 11.7% compared with the same period last year, and the total export amounted to US $5 billion 476 million, an increase of 34.8% over the same period last year.

In Zhang Yingjian's view, my foreign trade situation improved slightly in 2013, but the international economic growth is still relatively low. It is expected that the overall export growth of China's footwear industry will recover to a certain extent in 2013, and the export volume may be greatly improved due to the rapid rise in costs.

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< p > footwear products export warming up < /p >

< p > Xiong Xiaokun, a researcher at CIC light industry, told reporters that the export situation of footwear in China was more optimistic in the first two months of this year, and the export volume rose sharply and the price gradually increased.

"The main reason is that the foreign economy is getting warmer, the level of consumer purchase has increased, and the demand for footwear has increased."

Xiong Xiaokun said.

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< p > reporters learned in the interview that footwear exports are closely related to the international economic situation. As long as the international economic situation continues to grow, China's footwear exports will hopefully resume prosperity in the next 1 to 2 years.

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< p > Xiong Xiaokun believes that "this year, the overall export volume of China's footwear exports will be characterized by a substantial increase in year-on-year exports."

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< p > must jump out of < /p > from the mode of winning the price.

< p > statistical data show that in 2012 1~12 months, China's footwear exports 10 billion 70 million pairs, the export amount of US $44 billion 400 million, up 2% and 12.7% respectively over the same period last year.

In 2012, the average export price of footwear in China was 4.4 US dollars, an increase of 10.28% over the same period last year, and the average import price was 30.24 US dollars, down 2.86% from the same period last year.

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< p > last year, the export of footwear products in China showed a trend of volume and price rising.

However, reporters also learned that in China's footwear export structure, the proportion of high-grade footwear products with independent intellectual property rights is very low, generally OEM production and a large number of low-end products.

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< p > Zhang Yingjian said that most of the leather shoes currently produced in China belong to medium and low grade, and the products with high added value and high technology content are few. The price of leather shoes is only a fraction or even a few parts of the imported leather shoes.

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< p > in the international market, China's own brand shoes are almost blank, and lack of personality, development prospects and strong brands.

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< p > Zhang Yingjian told reporters that at present, because the export of leather shoes in China still depends on low price, the excessively low price can easily lead to foreign anti-dumping investigations.

At the same time, the safety standards of leather shoes products in the EU and other regions are constantly improving, and the footwear products with poor quality, crude technology and inadequate detection will face greater risks of competition and barriers in the future.

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< p > how to further expand the export of Chinese footwear, Xiong Xiaokun believes that shoe enterprises should comprehensively optimize and upgrade the industry. At present, footwear exports in China are gradually losing their price advantage, so shoe enterprises should jump out of the mode of winning the price as early as possible and turn to the strategy of quality win.

At the same time, shoe companies need to continuously improve the layout of sales channels abroad to promote product sales.

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< p > Xiong Xiaokun suggested that shoe enterprises should learn to use legal means to safeguard their legitimate rights and interests in the face of anti-dumping sanctions imposed by countries such as Europe and the United States.

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< p > the new situation is still complex at home and abroad < /p >

< p > although China's footwear exports are showing signs of warmer trend, the complicated domestic and international situation faced by China's shoe enterprises has not changed.

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"P >" Xiong Xiaokun told reporters that the new foreign situation facing China's footwear export this year is mainly the pressure of competition from Southeast Asian countries.

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< p > according to Xiong Xiaokun, China's footwear manufacturing costs continue to rise, energy and raw prices rise, labor costs rise rapidly, the appreciation of the renminbi, and some Southeast Asian countries shoe technology gradually mature, and low cost, very price advantage.

As a result, some famous international brands have moved factories from China to Southeast Asia.

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At the same time, China's footwear industry is also faced with many unfavorable factors such as rising energy prices, raw material prices, rapid increase in human costs, appreciation of the renminbi, and the rise of international trade protectionism, and so on. P

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< p > for this reason, Zhang Yingjian suggested that China's footwear enterprises should timely adjust their export strategies and enhance their market resilience in the face of increasingly complex international trade situations.

"Shoe enterprises should pay more attention to the trend of international market, grasp the change of consumption demand in time, further diversify their selection materials, and export enterprises should make more use of e-commerce and international exhibitions to understand the development trend of overseas markets. Shoes enterprises should firmly follow the path of private brand development, raise the added value of products, and test the high-end brand market while consolidating the existing market."

Zhang Yingjian said.

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