Textile Manufacturers Enter The Era Of ODM Operation

< p > the opening ceremony of the Textile Expo will be held soon. Zhejiang's a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > a target= "_blank" href= "_blank".

According to Ceng Xianghua, general manager of the company, the company will display more than 500 sets of new a target= "_blank" href= "//www.sjfzxm.com/" > dress /a, and plan to hold 6 popular trend releases.

Ceng Xianghua told reporters that these fashionable clothes will be the biggest highlight of their company's participation.

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< p > > when it comes to the Textile Fair, other companies are busy showing the best fabrics. Why is "silk and silk" unique in fashion display? For this reason, Ceng Xianghua told reporters that the reason why he displayed so many costumes was to show the company's design ability.

Through the demonstration of garment effect, sales of fabrics can be driven, leaving a more direct impression on customers.

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< p > "we are not only fabric suppliers, but are also committed to becoming a service provider including clothing design."

Ceng Xianghua said that the competition of fabric market is becoming increasingly fierce nowadays, and traditional textiles need to increase the added value of products.

The company focuses on the development of fabrics and clothing with special characteristics, aiming at changing the promiscuous phenomenon in the field of clothing industry, giving the next family more comprehensive development space, helping customers improve their brand awareness and make up for their own shortcomings.

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< p > reporter has learned that at present, many of the original cloth suppliers in the Textile City, like Ceng Xianghua, have gradually pformed from a single fabric supplier to a design service provider.

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< p > a company in Shaoxing has completed nearly a million yuan of pattern design business in the first quarter.

The company's responsible person, Ms. Ma, said that the current foreign trade enterprises often need a large number of original tricks to attract foreign businessmen, or foreign businessmen only provide abstract concepts and require enterprises to customize them.

Many foreign trade enterprises have outsourced this business to specialized design companies, which is also the main reason for the rapid growth of flower design business in Shaoxing County in recent years.

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< p > "in the past, enterprises in Shaoxing county did more OEM production, that is, OEM, and now turn to ODM, that is, R & D design, which is the need for pformation and upgrading of enterprises."

People told reporters that the ODM literal plation, or "original design maker", means that after a product was designed by a manufacturer, it was seen by some other enterprises, requiring the brand name of the latter to be used for production, or slightly modifying the design to produce, so that other manufacturers could reduce their own development time.

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< p > reporter understands that one of the advantages of ODM is to seize the commanding height of "program design".

In an industrial chain, bottlenecks will become the highest point, and the enterprises that seize this link will have a special advantage and gain the highest profit.

In this regard, the head of the Shaoxing Bureau of Commerce believes that the pformation of fabric manufacturers from selling fabrics to selling services shows that they are paying more and more attention to the core competitiveness of the company, and by enhancing their design and service capabilities to increase their voice in the market.

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