Italy Fashion Clothing Brand Actively Develops Overseas Market

< p > when we talk about the fashion industry, we will definitely mention Italy. Fashion seems to have become another Italy pronoun.

All Armani, Benetton, Mariella Burani, Diesel, Dolcee Gabbana, Ferragamo, IT Holding, Loro, IT, and other brands are all well known.

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< p > < a target= "_blank" href= "//www.sjfzxm.com/" > textile > /a > Fashion Industry (meaning: Tessile e Moda) covers a complete industrial supply chain, from upstream man-made / synthetic fiber, spinning, knitting, "a" and "a" to "a".

Italy textile fashion industry is characterized by innovation, professionalism and niche market.

In addition to the textile and garment industry, Italy's "a target=" _blank "href=" //www.sjfzxm.com/ "shoes" /a "category" and "leather accessories" and "gold ornaments" also build the name of Italy fashion kingdom.

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< p > according to the data of Sistema Moda Italia of Italy, the textile and garment industry in Italy is composed of nearly 52 thousand enterprises, most of them are small and medium-sized enterprises, with an average number of employees in each enterprise being 8, and the total number of employees is 450 thousand.

For example, the Toscana Administrative Region ranks first in the number of entrepreneurs in textile and garment enterprises, accounting for nearly 19.5% of the total number of entrepreneurs (Florence is its capital), followed by Lombardia (Milan is its capital), accounting for nearly 16.4% of total entrepreneurs, Veneto, accounting for nearly 11% of total entrepreneurs, Campania (8.9%), Emilia Romagna (8.1%), Puglia (6.8%) and Marche (6.7%).

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< p > main industrial clusters are located in Biella, Carpi, Castel Goffredo, Como (known as silk), Prato (known as woollen cloth), Vicenza, Pesaro (known as production jeans).

Milan, Florence (Firenze) and Rome are the main fashion brands in Italy, bringing together famous brands and leading the fashion trend.

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< p > the total sales volume of the industry reached 52 billion 76 million 800 thousand euros in 2011, with an export volume of 26 billion 911 million euros, accounting for 51% of the total turnover.

In 2012, many industries in Italy were hit hard by the economic crisis, and the industry could not escape. In 2012, 1300 enterprises went bankrupt (including a long history of large and medium-sized enterprises such as Cotonificio Honegger, Mabro, Newcocot, Manerbio, Gruppo Sixty, Gruppo Filanto, etc.), which reduced 16 thousand jobs, and the overall turnover declined by 4.4%, only about 50 billion 500 million euros.

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< p > but in the export sector, the industry grew by 0.7% and exports amounted to 27 billion 100 million euros.

The traditional EU market is no longer the main export market of Italy. In order to get rid of this low consumption market and get out of the crisis, Italy's textile fashion industry began to leave to emerging markets such as China, Russia, and advanced countries such as Japan and the United States.

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