Mango Fully Expands Its H.E.By Mango Men's Clothing Series Plan

The Spanish high street chain brand Mango plans to sell 4 billion 500 million euros in 2019, increasing the number of stores from 5200 to 7800. In addition, Mango plans to launch big codes. clothing And a series of clothing specially designed for teenage girls. Mango also expresses plans to fully expand its H.E.by Mango men's wear series.

Enric Casi, brand manager, said that in 2013, Mango hoped to achieve 20% sales growth target and open 300 stores. Most of the new stores have been opened in Western Europe and Eastern Europe, and have chosen to enter Angola, Zimbabwe, Mongolia, Chile, Peru and other markets.

Enric Casi said that in such a depressed market environment in 2012, the brand can achieve 1 billion 700 million euros in the amount of revenue is very simple. It has also chosen to cut 30%-40% in 107 markets worldwide. He said: "in 2011, we changed the business strategy and direction, so that consumers can consume more independently in the store, and introduce more daily dress styles to reduce the production of banquet clothing."

All the clothing of Mango is produced outside Spain, of which China occupies 40%, Morocco occupies 20%, and the rest are distributed in Turkey, Eastern Europe and India. Of the 2600 shops currently owned by Mango, 60% are franchised and 40% are held independently. In the next 5 years, the proportion will be changed to 50% to 50%, while the European market will continue to be important. In the future, there will be 100-150 new stores in France, Germany, Italy and the United Kingdom. Casi is more cautious about the development plan of Mango in the Chinese market. He said that the brand will conduct comprehensive research and planning on the Chinese market to determine future development plans.