Fast Fashion Now The Pressure Of Inventory Is Also Gradually Emerging.

P fast fashion brand, which was originally a discount season in July, started early this year to the end of June. This means fast fashion, known as "fast", and now the pressure of inventory is also gradually emerging.

Nevertheless, the pace of expansion of the Chinese market is still increasing.

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< p > from June 19th, H&M started the summer discount season with "low to 50 percent off".

Unlike previous years, this year's discount is even more popular. A few days later, the discount has been upgraded to "some of the products are as low as 70 percent off."

ZARA also announced that after two days, all domestic stores began to offer discounts, while the 2012 discount season was in June 29th.

Fast fashion discount season ahead, also forced the traditional "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "brand passive follow-up.

As one of the largest fashion groups in Europe, the summer fashion discount season is usually in July. However, reporters learned that, as early as 27, its stores such as VEROMODA had been ahead of the line for 50 percent off.

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< p > a senior garment industry member told reporters that with the rapid expansion of fashion, from Beijing, Shanghai and Guangzhou to Chengdu, Hangzhou, Suzhou, Hefei and other places, the number of shops is increasing. The difference between store distribution, display and consumption habits among different cities is beginning to appear. This is the main reason for the rapid fashion brand inventory.

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P, however, after the massive expansion of last year, fast fashion launched a more aggressive "conquest of the market" for the Chinese market this year.

"At present, China's clothing industry is still at a low ebb, and it is foreseeable that the fast fashion brand will also pay close attention to the expansion of the next two years."

Those people believe that.

Reporters learned that in the past June alone, the information released by H&M official micro-blog opened 5 stores in one breath.

Two months ago, Nike's first store in Wangfujing, Beijing, was successfully occupied by H & M, which has been replaced by UNIQLO in Tongzhou.

Reporters learned from the annual report of H&M2012 that in 2011, the number of new outlets in the Chinese market was only 35, and the number of new stores in 2012 surged to 52.

The speed of the 52 home has made China the largest market for H &M last year.

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Another acceleration is the fast selling group. Although its subsidiary brand UNIQLO now has more than 200 outlets in China, it announced last week that it has announced another a target= "_blank" href= "//www.sjfzxm.com/" > dress "/a" brand GU will choose to open the first domestic store in Shanghai.

Meanwhile, this autumn, the global flagship store, which combines its own UNIQLO, GU, Comptoir, DES, Cotonniers, PLST and Princesse, TAM and tam5 brands, will also open in Shanghai.

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