Channel Specialization And Multi Brand Strategy Are Also The Advantages Of Its Future Development.

< p > since the high inventory crisis in the sports industry, the channel mode has changed to the requirements for the development of sports and outdoor industries.

In this year's sporting goods fair, channel change is being discussed as a core issue.

The core content of channel change proposed by branding is to reduce the middle level and improve the terminal response speed.

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< p > it is understood that Lining's channel revival plan also reduced the number of agents. On the one hand, he and his large agent bought some small agents facing financial pressure, on the other hand, increased the number of self operated stores, encouraged the first class agents to reduce the downward distribution and set up self run stores.

In the field of outdoor products, Pathfinder has been increasing the proportion of Direct stores and strengthening the management of the supply chain. According to its 2012 annual report, the Pathfinder currently owns 159 direct outlets, accounting for 12% of the total number of channels.

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< p > however, the increase of brand operators has inevitably caused a certain degree of pressure on the channel business. From the end of 2012, the expansion speed of the channel industry has also been gradually accelerating to seize the market space and improve its viability.

According to the data, outdoors is speeding up the layout of the whole country, and there are 230 new stores in the past six months, an increase of about 50%.

In addition, the recent polar star outdoor chain has also accelerated the opening speed of stores.

It is also understood that, recently, agents have begun to ask for monthly distribution, or trusteeship, in order to speed up the flow of funds and avoid the risk of pressure from brands.

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< p > for brands, reducing the intermediate links and realizing the flat of the channel can enhance the discourse power of the market, strengthen the reasonable analysis of consumers' needs, speed up the circulation of commodities, etc. but this mode requires a lot of resources to invest, requiring brand players to have sufficient financial strength to support.

Therefore, the expansion of brand players in the channel area is limited, and some specific areas still need to be covered through professional channels.

In addition, channel specialization and multi brand strategy are also the advantages of its future development.

With the development and change of the market, achieving higher degree specialization and continuous innovation in their respective fields will be an important part of enhancing the ability of sustainable development.

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