Pathfinder Enters Tmall To Launch Full Network Marketing

< p > outdoor sports brand Pathfinder enters Tmall 360Shop store to build its own B2C platform "Pathfinder official mall" and open the whole network marketing step.

According to the "2011 Annual Survey Report on China outdoor products market" released by China's < a target= "_blank" href= "//www.sjfzxm.com/" > textile and /a Association of outdoor products branch (COCA), the number of domestic outdoor products brands has reached 717 in 2011, an increase of 29.42% over the same period last year, of which 383 of the domestic brands own brands, up 67.25% from the same period last year.

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< p > at present, the main brands of China's outdoor products market are camels, Pathfinder, Columbia, loesfus, eBird and so on. The market share of Pathfinder is ranked third in the industry.

In addition, Adidas, Lining and other brands have announced the entry into China's outdoor sports field and opened the first independent outdoor products outlets in China.

The a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" brand has also been launched by the official website, which sells outdoor clothing and other outdoor brands such as sweaters and sweaters.

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< p > this, < a href= "//www.sjfzxm.com/news/index_f.asp" > Pathfinder < /a > Dong Mizhang Cheng said, at present, the electricity business is still a supplementary role for the Pathfinder, and the next step of the Pathfinder program is mainly focused on the improvement of its own e-commerce platform.

Stationed in Tmall store, on the one hand is optimistic about the 360Shop shop system has Tmall investment as endorsement.

On the other hand, Tmall's external e-commerce resource integration capabilities can help Pathfinder establish online outdoor equipment service integration platform, and gradually increase the proportion of online channel sales.

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< p > at present, Pathfinder has entered many online platforms such as Tmall mall, Jingdong mall, Amazon China, Holland, Yintai network, No. 1 store, Taobao network, QQ mall, etc., and tried a series of social operations in communities such as bean paste, Kaixin, Renren and Sina micro-blog.

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