The Number Of Notified EU'S Footwear Products To China Has Doubled.

< p > in the first half of this year, the EU has doubled the number of notified products of China's "a target=" _blank "href=" //www.sjfzxm.com/ "shoes" /a "products. From the inspection and quarantine department, it was learned that Wenzhou shoes exported 352 million pairs in the first half of the year, but realized the first" zero notification "since 2008.

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< p > in the first half of this year, the EU RAPEX system released 28 cases of footwear products, including 15 cases of Chinese products, accounting for 53.57%, an increase of 114.29% over the same period last year.

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< p > in the view of Xie Rongfang, executive chairman of Wenzhou shoe leather industry association, the reason why Wenzhou is informed of the announcement is that the quality of shoes itself is improved.

"Exports are simple, quality is not good, customers may return.

This pressure, coupled with the gradual tightening of EU REACH regulations in recent years, has made a new atmosphere in the shoe industry of Wenzhou.

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The key to consolidation is to invest heavily in shoe making technology and equipment pformation in recent years in Wenzhou, strengthen their R & D design capabilities, and improve their technological innovation capability, so that Wenzhou shoes will gradually become "made in China" from "made in China" to P.

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At the end of last year, AOKANG, which won the European Union's anti-dumping campaign, invested heavily in building the first class shoe making benchmarking factory in China, and from the original OEM (OEM) to ODM (original designer), to OBM (P), and to upgrade its own brand.

"Every step of change is improving product quality and added value, reducing the risk of being notified."

Wang Hailong, director of AOKANG international publicity, said.

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< p > Red Dragonfly shoe industry, the first academician workstation in China's shoemaking industry has been set up. It has pioneered the application of "3D" shoemaking technology in production. The giant shoe industry has completed the pformation of the computer intelligent workshop to improve its working efficiency. Jindi shoes industry has introduced the first cutting assembly line in Wenzhou.

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After investing in P, the return of shoe enterprises is not only a reduction in the risk of notification, but also an increase in the unit price of shoes.

Song Yiguo, director of textiles and textile department of Wenzhou entry exit inspection and Quarantine Bureau, said that the average price of shoes exported in the first half of the year was around 3.5 dollars, but the average export price of Wenzhou shoes reached an average of 6.33 US dollars.

Among them, the average price of AOKANG is more than 20 dollars, the highest has reached 50 dollars for a pair of shoes.

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< p > there is also something to be said about Wenzhou's practice in the early warning of foreign trade.

In addition to the trade warning points set up by government departments, Wenzhou footwear industry has set up 5 foreign trade early warning points in the world, including Russia, Losangeles, Italy, Spain, Madrid and Nigeria.

"These early warning points are like radar. Once the wind is blowing, the local trade warning information will be sent back to Wenzhou, so that the industry can get timely response."

Xie Rongfang said.

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