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Korean Outdoor Trend Design: Domestic Outdoor Products Market Should Be Used For Reference

2013/7/25 22:48:00 24

European outdoor products market is relatively mature. In recent years, there has been a trend of serialization, original ecology and classic pursuit, hoping to provide some reference for domestic outdoor products market. 
 serialization .
After decades of development, outdoor sports are not only a mature industry, but also a way of life and social movements which are deeply affected by P. Data from NPD, a market research firm, show that the European outdoor market is about 14 billion 300 million euros. 
"P > diversification of outdoor sports has injected fresh vitality into the European outdoor market. Surface movement and navigation (diving, surfing, motorboat, rafting, etc.), land sports and cycling sports, mountain sports and underground sports (skiing, rock climbing, cave exploration, etc.), camping activities and hunting and catering, etc., outdoor sports are diverse, and such diversity also determines the development trend of the international outdoor brand, one of the key is to seriate it. 
 French high-end outdoor brand Salomon has rich experience in manufacturing mountaineering < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > there are tens of thousands of patents on shoes. In a set of outdoor equipment in JackWolfskin, from the outfit jacket to the soft shell, the socks from the feet to the "a target=" _blank "href=" //www.sjfzxm.com/ "hat" and "/a" are all worn with brand characteristics. The whole set of wear can not only enjoy the comfort and safety experience brought by professional equipment, but also can be very fashionable. 
 original ecology /p >
 because the international dyeing and finishing technology level is generally more advanced than that of China, the same color system blocks are more vivid than the domestic ones. Such as groundhog, fierce horse, arctic fox and so on, even if the conventional color is used more bold than domestic, the color is bright, the color matching is prominent, the luminance is obvious. 
 because outdoor activities originate from the nature of the original ecosystem, they emphasize more on the color selection of original ecology. These colors are more close to the natural feeling in brightness, purity and saturation. Their orange is chosen as the standard color reference of fruit oranges, their red will choose fruit watermelon red, and their blue will choose the sea. 
 besides, European outdoor brand is better at using advanced dyeing and finishing technology to carry out new visual creativity for fabric and process < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a >, especially according to market popularity, combining with downstream terminal brand fashion design and target market developing customized fabrics, this should be the development direction of Asian outdoor brand fashion high-end line. 
 pursuit of classics 
 by the influence of Korean outdoor fashion design, Asian outdoor goods brands mainly focus on bright color and heavy process design, and focus more on fashion experience. But in Europe, most outdoor brands follow simple and classic design ideas. Yu Haiquan believes that if the outdoor design of Korea is compared to pop songs, the design of the European outdoor brand is like a classic old song. After decades of precipitation and accumulation, the exquisite details will be continuously polished in the original classic design connotation, making the brand durable. 
 for example, in the design of TNF's self-contained style of assault clothing, it cleverly connects waist pack and < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > into one body. Fashion and function are both the biggest publicity points of the brand. Or the design of the sleeve of Salomon's assault clothing. Though it only dug a thumb hole, it looked simple, but it was really practical and beautiful.