At Present, The Demand For Garment Market Is Low, And Shirts Enterprises Need Pformation And Upgrading.

Less than p ago, a seminar on the development of China's shirt industry was successfully concluded in Yiwu, Zhejiang province. The seminar was sponsored by China's "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "association, Zhejiang Yiwu Dachen town Party committee government, Zhejiang Yi Wu Garment Association and Zhejiang Dachen shirt industry Limited by Share Ltd.

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During the seminar, Xie Qing, Deputy Secretary General of the China clothing association, said that the seminar was held to help the shirt industry cope with the complex economic environment better, accelerate the pformation and upgrading of the shirt industry, and solve the problems in the operation mode innovation, traditional production pformation, design, research and development, and information construction of the shirt industry in P.

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< p > it is reported that Dachen shirt manufacturing industry originated in the middle and late 70s of last century. After nearly 30 years of development, industrial agglomeration has become increasingly evident. It has basically formed a complete industrial chain with prominent leading enterprises, clear levels of SMEs, and complete supporting enterprises.

Dachen shirt industry has experienced more than 30 years of wind and rain, and has initially formed a domestic and international reputation and reputation of the shirt manufacturing and processing base.

There are more than 639 industrial enterprises, including 238 shirts manufacturing enterprises, 53 above scale enterprises and 47 shirts manufacturing enterprises.

The town has more than 1000 advanced shirts production lines, 600 thousand Nissan shirts, and the shirt industry of Dachen town has attracted more than 30 thousand labor force.

In 2012, the total output value of the town was 6 billion 884 million yuan, of which the shirt manufacturing enterprises achieved 5 billion 851 million yuan, accounting for 85%; the delivery value was 1 billion 803 million yuan, the 89% was provided by the shirt enterprises; the 242 million yuan of financial revenue, the shirt manufacturing enterprises achieved 175 million yuan, accounting for 72%.

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Zhao Weiguo, Professor of Zhejiang Sci-Tech University, also felt after visiting the local enterprises: "now some enterprises have made a very important change in their products. As a result of the differentiation of the shirt category, the diversification has shown that this should be a special concern for Chen Chen industrial cluster." P

Many experts who study brands have proposed that brands are related to categories. Shirts are a very important category of clothing. This category can be subdivided, for example, administrative shirts, business shirts, Casual Shirts, sports shirts and fashion shirts. This subdivision can be differentiated.

If segmentation and differentiation are done well, this can be the advantage that distinguishes them from other industrial clusters. "

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< p > Feng Dehu, vice president of China Garment Association, pointed out that the current market demand and the uncertainty of the economic environment are testing the industry's coping ability.

How to make up for the deficiencies and defects of enterprises needs to constantly improve their cognitive ability, learning ability and innovative ability.

Under the new industrial environment, we must dare to meet challenges and face up to the challenges, and really do well in industrial pformation and upgrading, and really turn from the old road of scale expansion to the new road of value expansion.

With brand, technology and talent as the guarantee of pformation and upgrading, only by doing well can we achieve sustainable development.

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< p > for the development of the electricity supplier under the current shirt industry, many traditional single enterprises are faced with problems such as lack of expertise, high cost, slow growth and lack of talents in the operation of e-commerce.

Feng Chang, managing director of Guangzhou cloud sharing Industrial Co., Ltd., has also given explanations and comments. Many of the companies present here are benefiting from it.

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Li Xinglin, executive director of Yiwu Garment Association, said that by holding this seminar, local enterprises can fully understand the current situation and development direction of the domestic shirt industry, so as to change the train of thought, make innovations in the development and innovation, improve the traditional production mode, and innovate the sales and marketing mode, so as to provide assistance for the improvement and development of the P shirt industry in Dachen city.

YOUNGOR group and Lu Tai Group also shared their respective road to success.

The guests attending the conference also discussed the macro economic situation, the development trend of garment industry, the upgrading of enterprise supply chain and the construction of innovation platform.

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