King Of Gold Hits The "Peak Night". China'S Good Voice Creates A 30 Second Myth.

< p > recently, Zhejiang satellite TV "a href=" //www.sjfzxm.com/news/index_h.asp "China good voice < /a" has become a hot topic in the advertising and marketing circles. Therefore, the former "Peak Night" advertising bidding will set off a new peak of Chinese entertainment value.

After 150 seconds selling 32 million 420 thousand of the sky price, "good voice" created 6 million 300 thousand China's most expensive 30 seconds and 3 million 800 thousand China's most expensive 15 seconds history.

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< p > it is understood that there will be a total of 29 Chinese companies participating in the tender, but the final 150 seconds of advertising time will be divided by 6 enterprises.

Many companies gathered in the "good voice of China" to grab 10 advertisements, which reminded us of the American Super Bowl.

As we all know, the American Super Bowl can be regarded as a feast of advertising films.

Every year, the advertising blockbusters of the famous enterprises have become the audio-visual feast of the audience. Its popularity is no less than the blockbuster of Hollywood blockbusters.

Therefore, the super bowl has set aside enough time to display, 30 seconds or 1 minutes of advertising time for the big enterprises, and the major enterprises are paying great attention to the creative production of advertising content.

For audiences, it's more like watching micro films rather than advertising.

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< p > compared with the American Super Bowl, "10 times 15 seconds of Chinese good voice" total 150 seconds of advertising time is very precious.

From the advertisement bidding results, a dragon man's clothing in Zhejiang broke the 15 hour advertising time pattern of Zhejiang satellite TV, and it took 6 million 300 thousand seconds to win 30 seconds.

It is understood that the reason why it has hit a heavy gold is to achieve the new leap of "a href=" //www.sjfzxm.com/news/index_c.asp "brand" /a "by borrowing the Chinese trump card program, and completing the new leap from" confident and natural excellence "to" changing oneself and elegant life ".

Young people with dreams grow step by step on the "good voice" stage, break through themselves, and finally change their destiny and achieve their dream of life.

Tazi long < a href= "//www.sjfzxm.com/news/index_c.asp" > men's wear > /a > uphold the brand purpose of "creating self-confidence for the striving people", with elegant clothes to help people with dreams to change themselves, achieve dreams and achieve elegant life.

In the spiritual connotation of the brand, the two are highly compatible.

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< p > with a common view, it took 30 seconds of advertising time. It seems that the dragon's men's wear has been successfully held.

However, as we all know, advertising effect = advertising content * media.

If we choose the old advertisements which are broadcast before other channels, we can not say that such a launch is not without effect. However, compared with the hard won advertising resources, the winning brands do not seem to have fully played the role of resources.

The top media resources match the content of ordinary advertisements, which is nothing more than a wild life. It's like buying a batch of sweat horses to buy cars in Turkmenistan.

There is no doubt that other winning companies like Prince Tai Long want to create a brand image through TV advertisements at the peak of "good voice".

As the "Peak Night" 30 seconds advertising signs, whether or not to fulfill the brand's own gorgeous upgrade, its advertising content has attracted much attention.

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