Joe Fresh Launches Online Clothing Ordering Store

Canada's largest clothing company The Loblaw Cos's "Joe Fresh" brand clothing is loved by consumers. At present, it has 350 stores in the Canadian territory and distributes mainly in the US market through "Jesse Pani" (J.C. Penney). However, due to the poor performance of J.C. Penney and the slide in share prices, the sales performance of Joe Fresh has also been affected. In order to restore the decline and to cope with the impact of online clothing stores, Joe Fresh has begun to "get online". From now on, Canadians can order Joe Fresh clothes from the Internet.

Canada has recently reported that sales of Canadian apparel The Loblaw Cos in its distribution channel "J.C." (J.C. Penney) have been declining as it faces numerous online shopping challenges. The Loblaw Cos launched its online store on Monday.

"As far as I know, many people want to make money through online stores, but if an enterprise wants to build a brand in Canada, there must be multiple channels of operation," said Luke Sklar, founder of Sklar Wilton and Associates, a retail consultancy in Toronto.

Fries, a research institution, predicts that in five years, online shopping will take up. Canada About 8% of the total retail sales rose from $20 billion 600 million to $33 billion 800 million. Nowadays, more and more entity retailers are expanding their businesses to Canada, including American chain retailers Nordstrom, Macy 's and Bloomingdale' s.

According to the previous cooperation agreement with J.C. Penney, J.C. Penney sells Joe Fresh brand fashion in its 700 American stores.

However, as J.C. Penney's share price slipped to its lowest level since 1982, Joe Fresh's sales in the United States are declining. Therefore, Joe Fresh launched this online store in Canada to help restore and expand its sales performance.

Joe Fresh currently has 6 own retail stores in New York and 350 stores in Canada.

Insiders say it is doubtful that Joe Fresh sees the United States as a market with huge business growth opportunities, especially when its distributor J.C. Penney suffers from declining performance.

It is understood that, at present, Joe Fresh The new shopping website sells 3000 kinds of adult men's and women's wear. Children's wear 。 The cosmetics and accessories of the "Joe Fresh Beauty" series will also be sold online.

Joe Fresh is delivered through Canada Post. Customers can enjoy free delivery service only if they buy up to $50 (pre tax). If the customer is not satisfied with the goods, it can be returned to the Joe Fresh entity store, and can also be sent back to Joe Fresh company at the parity postage.

Hugo net understands that Joe Fresh is a well-known clothing brand in Canada and has opened a flagship store in New York, USA, which covers an area of 14000 square feet. The store is located at the corner of fifth and 43 blocks in New York. Through the 27 foot tall glass display window on the front of the shop, people can see the interior furnishings and designs.

Unlike general stores, all accessories and backgrounds in the Joe Fresh flagship store are mobile. With seasonal changes and different marketing activities, they can be combined freely to create different atmosphere to highlight different commodity themes. Most of the closets are white, or plated with metal, which is simple and generous under the light.