The Theme Of The Press Conference Of Lu Shengqian, The Second Hong Kong Cutting-Edge Designer

China International Fashion Week Organizing Committee, Japan Asahi Kasei Co., Ltd., Japan Asahi Kasei spin Ltd., Hong Kong Fashion designer Jointly sponsored by the Association, China clothing The "Asahi Kasei • China Fashion Designer Creative Award" (hereinafter referred to as "Asahi Kasei • China Award"), jointly organized by the Fashion Arts Committee of the Designer Association and the Oriental Bentley Cultural Development Center, was held in the Golden Hall of Beijing Hotel in the spring and summer of 2014, unveiling the theme of Lu Shengqian, the second Hong Kong cutting-edge designer.

Lu Shengqian's works conference was inspired by the buildings of nature. In today's breathless society, the accumulation of various negative factors makes people feel uneasy and worried. In addition, the impact of science and technology continues to encroach on our lives, and nature seems to be getting farther and farther away from us. Therefore, the designer hopes to clothes Dress and find your own space.

"The development and application of fabrics is the most important part of our fashion design, and also the primary factor we should consider, especially the texture, color, pattern and comfort of fabrics, which have a great impact on the final design." Lu Shengqian's high requirements and importance for fabrics coincided with the characteristics of Xuhua's "Binba" fabrics. Asahi Kasei "Binba" fabric is the brand name of the recycled cellulose fiber "Tonganxi" from cotton. It is a kind of natural, comfortable and environmentally friendly fiber, and is widely used in the field of high-end clothing. This time, Lu Shengqian's cooperation with "Binba" fabric not only fully demonstrates his avant-garde and fashionable design style, but also maximizes the environmental protection of "Binba" fabric, which is a new cooperation for both parties.

On that night, the stage of the press conference was unique and mysterious. The beehive shaped geometric figures one after another complement the natural architecture advocated by the designer. Simple and comfortable, but with architectural three-dimensional details, it brings out differences through combination and hierarchy cloth By contrast, through the use of mesh patterns, structural details, flat folds and draped fabrics, there is not too much fancy decoration as the design focus of the whole fashion works. In addition, the inspiration of color comes from the translucent soft tone of minerals in the natural elements, which forms a contrast with our busy life, thus bringing out a kind of adjustment, allowing us to reconnect with nature. Different from the sweet and beautiful colors commonly used in previous seasons, this season creates a sense of elegance and space by using these light colors, which is more suitable for our theme of "nature, architecture, and objects".

Lu Sheng, the designer who won the "Asahi Kasei • China Fashion Designer Creative Award", is the second famous designer in Hong Kong after He Guozheng, the first Hong Kong designer last year. He not only has his own fashion brand in Hong Kong, but also is active in the European fashion industry. His unique design style has attracted the attention of Hong Kong trendsetters and stars, and he is an outstanding representative of Hong Kong's new fashion designers.

Lu Shengqian's work release conference was inspired by architecture, combined with modern trend and fashion elements, combined environmental protection and personality, and under the new interpretation of 30 excellent models of Oriental Bentley, a fashion show leading the trend of spring and summer 2014 was quietly opened on the stage of the highly anticipated Mercedes Benz China International Fashion Week!