Semir Costumes Three Quarterly Report: Revenue And Profits Continue To Grow

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P > P > a target= "_blank" _blank "href=" //www.sjfzxm.com/ "> clothing < /a > the three quarterly report released on the evening of October 28th shows that at the end of the year to the end of the report, the operating income was 4 billion 900 million yuan, up 6.85%, and the net profit attributable to the shareholders of the listed company was 550 million yuan, 16.48% compared with the same period of the previous year, and the basic earnings per share was 0.82 yuan, 15.49%.

In this year's a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > industry retail growth slowed down, clothing company performance continued to bottom out background, Semir clothing the first three quarters of revenue and net profit continued double growth, established the company performance this year, "V type inversion" recovery growth trend.

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< p > internal strategic adjustment is the main driving force for the recovery of Semir's overall performance. The strategy of accelerating multi brand operation is another valuable highlight of its business activities this year and is generally recognized by the capital market.

Gold medal analyst of galaxy securities, Mary Li, said Semir apparel is "the three largest business (Semir brand, barabbala brand and new brand business") and has the potential to become a big market company.

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< p > after years of experience accumulation, Semir apparel has successfully created 2 brands, Semir and balbala, and occupied the leading position of the domestic casual wear industry and children's wear industry respectively.

Semir clothing has its own unique cognition of market demand and industry positioning. According to the characteristics of two market segments of casual wear and children's clothing and the needs of target customers, taking the brand management as the core and taking the business unit as the form, a differentiated business platform has been constructed for the stakeholders of their respective market segments, effectively integrating the resources of the industry chain resources, so that both design, production and channel owners can quickly penetrate into the market and target consumers through the company's business platform.

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From P this year, the company has been more active in developing high-end brand apparel business.

In June of this year, Semir fashion announcements were to acquire the GXG of high-end domestic menswear brands through cash. In August, the announcement will be made in Italy, China's luxury brand Sarabanda and minibanda, which are under the banner of the "rainbow rainbow". In September, the announcement will be a joint venture with the famous clothing Brand Company of Korea, which will jointly operate the "it MICHAA", one of the Korean mainstream high-end high-end ladies' brands. It is reported that Semir clothing will also develop new brand businesses through product agents or joint ventures in China.

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< p > from the three quarterly report, we can see that < a href= "http://sjfzxm.com/news/index_f.asp" > Semir dress < /a > monetary funds exceed 4 billion 100 million yuan, cash flow is sufficient; at the same time, asset liability ratio is low, 19.2%, and liabilities are mostly operating liabilities, long and short-term loans are zero, asset quality is high, and there is no external guarantee.

A sound financial performance is conducive to the implementation of Semir's apparel development strategy in the future through investment and cooperation.

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< p > the successful experience of developed countries shows that the mass brand is monopolized by the channel and the retail scale. The middle and high end market is the multi brand subdivision to attract stable customers.

The trend of China's garment industry in the future will also be the mass brand centralization and the differentiation of high-end brands.

The strategic objective of Semir clothing development is: through continuous innovation, on the basis of consolidating and developing the leading position in the leisure wear and children's clothing, through the implementation of multi brand strategy, the company will become a world leading multi brand clothing group, which covers children's wear, adult wear, and high and low end businesses, covering all shopping malls, franchised stores, e-commerce and shopping centers.

I believe that with the leading position in casual wear and children's wear brand, actively deploying Semir clothing that is differentiated from high-end brands will soon achieve this goal.

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