The Outdoor Sports Industry Has Been Developing Unprecedentedly In The Past Three Years.

< p > China's < a href= "http://sjfzxm.com/news/index_f.asp > > outdoor industry < /a > has experienced the development process from specialization to popularization.

At the end of the 80s, there were "donkey friends" who used professional outdoor products, and the public accepted outdoor products from the beginning of this century.

The real outdoor sporting goods market has been accepted by the public for more than ten years.

In the short span of more than ten years, especially in the past three years, the outdoor sports industry has been unprecedentedly developed.

< /p >

< p > brand growth rapidly < /p >

By the end of 2013, there were more than 800 outdoor products brands that were influential in the domestic market. They covered < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a >, a target= "_blank" href= "P", "shoes", "knapsack", "knapsack", "equipment", "equipment", "pick" accessories and so on.

The annual growth rate of domestic brands is faster than that of imported brands. As an imported product, domestic brands have sprung up.

The growth momentum of the brand is far from being stopped. Some industry giants who are engaged in outdoor products sales have begun to create their own brands.

< /p >

< p > industrial scale development is faster than < /p >

< p > although the outdoor products market in China has sprang up soon, the development of the whole industry is very optimistic.

According to the relevant report data, in 2012, the brand shipment of the whole industry reached more than 70 billion, and the total retail sales reached 14 billion.

Even though the financial crisis that swept the world in 2008 and the overall slowdown in the whole industry, the outdoor goods market in China has been developing rapidly, which is limited by the financial crisis.

In the sales share of outdoor products in China, clothing accounted for the largest proportion of sales, followed by footwear, and then knapsack. Sales of these three products accounted for 85% of the total annual sales of the industry, and maintained a relatively high growth rate.

< /p >

< p > sales network preliminary weaving < /p >.

< p > the sales channel construction of the domestic outdoor industry has also shown a good momentum of development.

As of 2013, there were 1285 outdoor stores and 1620 stores in department stores.

Unlike the sale of general products, outdoor sales are mostly based on a diversified sales model. Apart from setting up counters and exclusive stores, network communication has become the main selling way of outdoor products.

< /p >