O2O Reconstructing The Management Mode Of Traditional Clothes

< p > for the traditional a href= "//www.sjfzxm.com/news/index_c.asp" > clothing wholesale < /a >, the annual sales have seen a serious downward trend, and the delivery channels of e-commerce are more and more widely, and for those businesses experiencing bottlenecks, the complete pformation line is not the best solution. How to play their own advantages and realize the combination of online and offline becomes particularly important! That is the O2O mode we hear now! < /p >

< p > so-called "a href=" //www.sjfzxm.com/news/index_c.asp "> O2O < /a > ONLINE TO OFFLINE, that is to say, combining offline business opportunities with the Internet, let the Internet become the front line of offline pactions.

In this way, line service can be used to line up customers, consumers can use the line to screen services, and pactions can be settled online, and soon reach the scale.

The most important thing is that the promotion effect can be checked, and every paction and user tracking can help better two marketing.

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< p > < strong > (1) accurately positioning consumer groups to take the initiative to attack < /strong > /p >

< p > at present, whether the electricity supplier or offline merchants are talking about positioning, and what they call positioning is brand positioning and consumer positioning. What we want to say today is: we have made brand positioning, so how to find our consumers voluntarily; the traditional < a href= "//www.sjfzxm.com/news/index_c.asp" > business mode < /a > is to open a good store, wait for "meat" to come to the door, wait for no reason to take the initiative to attack the consumers who really belong to us, and e-commerce is not the same. The electricity providers can position every fee they invest, such as age, gender, occupation and consumption ability!

< p > it is understood that Humen's famous women's brand, ugman, has been relying on mobile Internet in recent years, relying on mobile Internet, from online investment, opening new stores to online customers, promoting consumer service through the Internet, and promoting two marketing and so on. And all new store franchisees have network support, local promotion of local portals and communities, and directional promotion by means of micro-blog, WeChat and other tools. In November 2013, Guiyang store opened in southwest of ugman's Southwest Branch, and more than 5000 people entered the shop on the same day. 80% of them had electronic coupons, which proved well the support of online promotion for offline stores! < /p >

< p > < strong > (two) consumer consciousness awakening directional shopping < /strong > < /p >

＜p＞　　淘宝网负责人语嫣的演讲，很多电商人深受关注，而线下店铺运营确很少了解，甚至不曾了解!从语嫣的演讲中，个人分析认为消费者已经在觉醒：第一，不愿跟风(卖得多，淘宝也不一定给你好排名);第二，购物目的明确(从长尾词的搜索量增加可以看出);第三，冲动消费减少(淘宝通过看图购物，图片过于漂亮，实物落差大)!从以下三点，我们应用到线下店铺，第一，导购要针对买家推销合适买家的产品，不要一味推销店内爆款，正所谓萝卜青菜，各有所爱!第二，我们可以通过地方门户及社区性的网站发布软文，发布一些具有代表性的款式及商品信息，买家上班可以在网上看图，周末就可以直接前往购买!第三，受淘宝低质产品的影响，部分买家宁可选择线上线下结合购买，可以从线上看好款，到实体店购买!很多商家就会说，买家都是在线下看好，再去线上

Buy! I want to say, "kiss" is that you let your own meat fly away. You can't blame the buyer or the online shop! < /p >

< p > < strong > (three) user solicitude to promote two purchase of < /strong > < /p >

< p > as we all know, online shop service is good and after-sale is good. Why do we not learn after-sale service on line shop offline, keep every mobile phone number and birthday for every shopper at the store, send short messages of blessings and exquisite electronic coupons on holidays. First, to strengthen brand memory, second can promote consumers' two purchases; why do they take two at one stroke? Why not? "/p >