Social Media Or A Tool For Marketing Innovation?

< p > innovation can help you stand out in the market and attract consumers.

The question is, where can you get those great ideas to push you through the next breakthrough? What are the most powerful ideas in the face of all these challenges? The answer may be hidden among consumers.

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< p > < strong > let customers participate in < /strong > < /p >

< p > a href= "//www.sjfzxm.com/news/index_c.asp" > consumer < /a > plays an important role in the process of innovation, and ultimately determines whether your innovation is successful or not.

Their contribution in the process of innovation can bring the ideas and solutions that help you to achieve the next success.

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< p > with consumers, you can see different views on how products or services are used.

Such discussions help you find new ideas for improving products or services, or for better positioning or marketing of brands.

It also identifies gaps and enables you to make the next major breakthrough.

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< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > social media > /a > advantage > /strong > /p >

< p > the emergence of online social networking has become a cultural turning point.

Kaixin, MySpace, Facebook and Twitter not only provide new opportunities for people to expand their network on the Internet, but also provide a platform for consumers to discuss and share ideas about products, services and brands.

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< p > although it is still unknown to many marketers, there are still plenty of opportunities for marketers to contact and communicate with consumers through social media.

The use of social media websites shows an exponential growth trend. Many enterprises regard it as an easy way to interact and communicate with consumers.

Can social media become a research tool? If so, is it the most convenient and suitable tool? In addition, the resources needed to run a successful research community are not only advanced technology, but also community management functions that are suitable for research and marketing personnel.

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< p > innovative market research solutions combine traditional research methods and expertise with social media concepts and new technologies to engage customers in an engaging way.

The advantage is a quick follow up of the feasibility view, as recruitment, data collection and writing reports are all online in real time.

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At the same time, professional market research solutions and corresponding software can provide a secure and secure environment for the new ideas generated by P.

These solutions not only provide the best tools for data collection and analysis, but also allow respondents to have a more social participation experience.

The research software enables respondents to freely express their views and emotions and express their motives, which will give you a comprehensive understanding of how the interviewees perceive your creativity.

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< p > < strong > Customize < a href= > //www.sjfzxm.com/news/index_c.asp > > online community < /a > advantage > /strong > /p >

< p > although many social media programs can incorporate consumer feedback into your innovation process, customized online research community is still a multi advantage approach.

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One of the most important factors that need to be considered is that all the interviewees are qualified to join the community after being previewed by P.

This means that you are talking to people who have contacted your brand and conducting creative tests.

You can also take full control of the whole process - the community is proprietary, and the terms and rules surrounding the content are designed to meet your research needs.

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< p > < strong > other advantages include: < /strong > /p >

< p > the process of building and maintaining the community is designed ahead of schedule, through professional management and monitoring to achieve a high standard.

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< p > there is a high degree of confidentiality and Privacy Control for creativity and participants.

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< p > compared with ordinary social networks, richer and more reliable demographic and behavioral data can be obtained.

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< p > balanced and flexible methods can meet both qualitative and quantitative requirements.

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< p > can continuously track consumers' feedback on creativity and ideas, and understand the trend of change over a period of time, not just focus on a certain time point.

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< p > above all, you can be sure that no matter how specific research methods are concerned, the feedback you receive will include easy to analyze, high-quality data that can reveal important conclusions.

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< p > is the respondents willing to participate? The answer is yes.

Studies show that most respondents believe that these tools are easy to use and understand, and believe that this experience is more interesting than other market research they have ever participated in.

An enthusiastic interviewee means higher data quality.

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