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Fast Selling Introduces A Large Number Of Brands To Replicate Tmall'S Business Model.

2014/2/22 17:02:00 167

Speed SellBrandTmall Mode

Since P launched the international brand seller oriented recruitment campaign in early January, Alibaba's foreign trade < a href= "//www.sjfzxm.com/news/index_c.asp" > electronic business platform > /a > Global Express has introduced a large number of branded goods.

In addition to camels, waves, Zocai, and other famous brands in China, the B2C network of Milan has also been established.

This will be the first step in Tmall's replication.

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< p > it is reported that the a href= "//www.sjfzxm.com/news/index_c.asp" speed express /a Aliexpress (Aliexpress) brand goods display area provides six categories of products, including mobile phones and accessories, computers and accessories, auto parts, jewelry and watches, clothing, home and gardening.

Among them, mobile phones and accessories include more than 20 brands, including HTC, NOKIA, Samsung, millet, HUAWEI, Zhongxing, OPPO and so on. Jewelry and watches include nearly 50 brands such as ZOKAY, Ai Qi, Baoli Hao, etc. the clothing category includes more than 70 brands, including camels, SPDIC cards, Heng Yuan Xiang, North Pole, and Jin ba.

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< p style= "text-align: left" > it is understood that in addition to distributors, distributors, and personal sellers in fast selling, a href= "//www.sjfzxm.com/news/index_c.asp" > brand goods < /a >, a large number of brands have opened official flagship stores at speed through to enter the foreign trade electricity supplier market.

In addition, Milan network (Milanoo) has opened its own store at speed through, which includes wedding dresses, fashionable shoes and clothes, Cosplay and so on.

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< p style= "text-align: center" > < img border= "0" alt= "" align= "center" width= "481" height= "374" width= "" / "" > "


< p > for the self-employed foreign trade B2C to be sold quickly, insiders pointed out that this is a matter of mutual benefit.

On the one hand, the traffic and user growth of Milan network are facing bottlenecks. It needs a better channel to gain sales growth and enhance brand awareness.

On the other hand, fast selling is going on the Tmall line. It wants to expand channels, squeeze high value users from self run B2C, and enhance user stickiness.

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P, a Sino US trade expert, "Yiwu Fenglin" also commented that fast selling is adopting the same approach as Taobao. First, gather popularity and increase traffic, and then use traffic to attract brands.

Because the truly valuable players are those powerful brands and retailers who can afford big money, quality and brand.

At present, fast selling is recruiting large quantities of branded goods, hoping to develop into a large shopping mall where brands are gathered. The greater the flow of brands, the more valuable the commercial real estate will be.

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