Yum Software Smart O2O Solution Unveiled CHIC2014

< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > Yum > /a > O2O: let the brand and consumers more closely. < /strong > /p >

< p > Yum wins the a href= "//www.sjfzxm.com/news/index_c.asp" > O2O < /a > solution to CHIC, and shows its products and solutions to build O2O business system of brand enterprises with industry customers and partners. It shares the concept of yum, which integrates resources such as marketing, goods, members and supply chain, provides consumers with a unified and convenient service experience, and makes the relationship between brands and consumers closer.

O2O, to guide consumers to experience the whole time, seamless and continuous brand O2O experience: to enable on-site distribution of touch-screen shopping guides and shopping guide plates, merchants can distribute vouchers through micro channel and WeChat, so that a large number of passenger flow can be imported into stores and produce results. In addition, if stores are out of stock and broken code, consumers can also facilitate online shopping and offline pick-up experience through shop code scanning. In addition, through the verification of POS machines in stores, businesses can clearly trace back all paction processes, and for consumers, self-service can be done through a href= "//www.sjfzxm.com/news/index_c.asp" > micro a /a (Baisheng independent R & D member wireless marketing application platform). At the booth, more celebrities, Mark Ed Faye, the brand of luxury brand SHAKE, joined the company with yum.

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< p > < strong > practice O2O to welcome the spring of retail industry < /strong > /p >

< p > in recent years, the traditional electricity supplier's impact on entity retailing has been endless, making the integration of entity and virtual have excellent technical requirements. The timely emergence of O2O mode has made the Internet discover the new blue ocean, and also made the traditional entity industry find a breakthrough in pformation and upgrading.

In the afternoon of March 27th, yum held a forum in the conference room of the exhibition hall called "practice O2O to achieve smart brand - O2O in-depth analysis of fashion industry".

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Feng Dehu, vice president of the China Fashion Association, said: "the decline of traditional retail entities is largely due to the fact that consumers are changing. Facing new trends, new challenges and new opportunities, businesses should embrace change and follow the trend of P!" CHIC2014 /p

< p > as the core intelligence department of yum, Luo Guangping, President of Yum Research Institute, made a brilliant speech on "practicing O2O to greet the spring of retail industry".

She said: "the essence of O2O is to establish a new shopping experience closed loop with the consumer centered approach by means of electronic commerce. E-commerce will no longer exist as a single channel. The implementation of O2O requires new organizational forms, management methods and business processes, and needs to be reformed or even reformed from the resource level."

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"P >" then Taobao Taobao O2O project manager Shennan, Taobao as an important platform for the O2O mode, how to help businesses build O2O, help its rapid growth made an important speech.

Zuo Jingdong, general manager of the SHAKE brand business department of the brand from the brand business representatives, Qi Weilin, general manager of the electronic business department of the Fujian based Limited by Share Ltd, is the two one. From the perspective of brand dealers, he tells the successful business pformation and pformation of the company under the impact of traditional retail.

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