Zhang Fengwei: Sharing China Dream With The World

< p > < strong > reporter: in May of this year, SIUF2014 Shenzhen underwear exhibition will be held. Can you give a detailed introduction to this exhibition? < /strong > /p >

< p > < strong > Zhang Fengwei: < /strong > SIUF Shenzhen underwear exhibition has been successfully held for the eight time. This year, both scale and exhibitors have made great changes.

This year, we will have more than 500 exhibitors from underwear, accessories and machinery enterprises. The exhibition area is also increasing than last year. The total area will increase by 20%, which will reach 58 thousand square meters.

At present, the completion rate of the exhibition has reached 87.7%. It is expected to attract more than 50 thousand professional spectators, 28% of them are underwear manufacturers, 18% are wholesalers, distributors, and 15% are franchisees.

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< p > < strong > reporter: what are the highlights of this exhibition compared with the previous sessions? < /strong > < /p >

/a, for example, we will have two grand events (2013~2014SIUF China underwear industry annual awards ceremony, 2013~2014SIUF China underwear channel annual awards ceremony), three major events (SIUF China underwear super model draft finals, second charm Oriental China underwear creative design competition finals, second snow fairy fashion design competition final), four forums (China underwear industry development summit forum, China underwear design and fashion trend forum, China underwear e-commerce forum, Chinese underwear channel Forum) four special show (the world's top underwear opening show, the Chinese underwear leader brand "Anli Fang", the exception of underwear "Kai Shi Fen" and so on will deduce the trend of underwear Fashion). < p > < strong > Zhang Fengwei: < /strong > there will be many large a href= "//www.sjfzxm.com/pioneer/" activities during the exhibition.

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< p > strong > reporter: what famous brands will participate in this exhibition? What is the difference between them? < /strong > < /p >

< p > strong > Zhang Fengwei: < /strong > the famous brands at home and abroad, such as Ann Li Fang, admired, Virginia, mnnie, Asahi Asahi, YKK, will participate in this exhibition.

In addition, you will see some new faces appearing in the exhibition for the first time, such as the secrets of the world's top underwear Vitoria, China's largest fast fashion a href= "//www.sjfzxm.com/pioneer/", underwear brand /a, urban beauty, industry cluster Hongkong underwear Association and Fujian Changle lace branch.

This is also the biggest difference from previous years.

For the emergence of these brands and clusters, I believe we can bring more surprises to the exhibition and to everyone.

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P: < strong > reporter: the secret and urban beauties of the first show in Vitoria are selling more in the market. What do you think of this phenomenon when they join the exhibition this year? < /strong > /p >

< p > > strong > Zhang Fengwei: < /strong > Vitoria's secret is the world's top underwear, the annual "secret" show, like a Hollywood blockbuster, constantly affecting people's attention. Even the "Wei Ming" show has become the fashion trend of the global underwear industry.

At this exhibition, the general agent of "Wei Mi" in China has set a booth of more than 200 square meters for static exhibition, and will also occupy the prime time of our exhibition opening.

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< p > this lingerie brand of urban beauty, I believe you will not be unfamiliar. She is a fast fashion underwear brand that has grown up rapidly in recent years, and is rapidly climbing the leading industry sales volume.

In the past, urban beauty seemed to be concerned only with opening shops, but little interest in exhibitors. But this year's first participation in our exhibition was about 247 square meters of booths. This shows that the appeal of urban beauty has changed.

You can also get close contact with the beauty models of urban beauty.

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< p > < strong > reporter: what are the changes in the list of exhibitors this year compared with last year? What do you think of these changes? < /strong > /p >

< p > strong > Zhang Fengwei: < /strong > this year our exhibition can be said to be unprecedented. A href= "//www.sjfzxm.com/pioneer/" > industrial cluster < /a > exhibitors also increased.

In addition to the Nanhai Yanbu underwear industrial cluster, Zhongshan Xiaolan chamber of Commerce, and Chen shop bra Association, there are also the first Fujian Changle lace Association and the Hongkong underwear Association.

The previous lace industrial clusters and underwear exhibitions rarely intersect, and have been developing along their own track.

This time, Changle lace branch will participate in our exhibition on a large scale. On the one hand, it shows that our underwear exhibition in Shenzhen has attracted the upstream and downstream industry chain after nearly two years' extension. On the other hand, it also shows that the era of industrial competition is coming, and more enterprises need to "go out" to see the world.

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< p > Hongkong underwear Association will take part in this exhibition. Apart from China's underwear industry is developing constantly, the market space is huge. At the same time, Hongkong underwear industry is facing fierce competition in the international underwear market.

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P: < strong > reporter: China underwear summit is a heavy project built by the organizing committee every year. What are the breakthroughs in the form and content of this year's summit? < /strong > < /p >

< p > < strong > Zhang Fengwei: < /strong > this China Summit will gather more than 20 experts' experience in the underwear industry, business, electricity supplier, brand, terminal, media, design, etc., experts, hosts and listeners interact with each other, and interpret the model of Chinese underwear development in all dimensions, providing the underwear industry with insight and insight in the development process.

Main forum: China underwear industry development peak < a href= "//www.sjfzxm.com/pioneer/" > forum "/a", sub Forum China underwear e-commerce forum, China underwear channel forum.

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P: < strong > reporter: China underwear week is also held at the same time as the underwear exhibition. Last year, with "Rong" as the theme, what are the themes and core contents of this year? < /strong > /p >

< p > < strong > Zhang Fengwei: < /strong > since 2011 SIUF, China international underwear culture concept exhibition was jointly planned by SIUF and Orlando international planning.

The theme of this cultural week is "Xiang". It proposes that "life by heart, everything is more pleasing", and a life style can be displayed in front of the audience through the way of underwear culture.

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"P", "collision" and "communication", are the exchange of platforms, the exchange of products, and the exchange of ideas.

From the heart, that is, the platform and the heart of the enterprise, they all want to go to the world.

The platform pushes the enterprise to the world, and the enterprise wants to push the brand to the world through the platform.

With the heart and dream, the underwear industry can flourish.

At present, < a href= "//www.sjfzxm.com/pioneer/" > underwear market < /a > is at a time of change. We must change with the trend of "changeless and changeless, changing all the time."

Through SIUF2014 and China international underwear culture week, we will promote exchanges between Chinese enterprises and the world, promote Chinese brands to the world, and realize the world dream of Chinese underwear.

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