Interpretation Of The Successful Management Of Franchisees

< p > promotion management refers to the activities of franchisees through the new listing of headquarters, the promotion of designated goods, image promotion and other activities to improve the sales performance of goods.

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< p > < strong > franchise store > a href= "//www.sjfzxm.com/news/index_c.asp" > personnel management < /a > /strong > /p >

< p > franchisees are usually responsible for the entire operation of the store by the franchisee himself or the manager hired. The emphasis of shop management is on the management of merchandiser, commodity management and display. The management of the shopping guide is directly related to the sales performance of the store.

Here are some important points to note: first, recruit suitable guides.

In terms of image and temperament, the demand for men's clothing brand guides is relatively high.

In their own good at dressing and fashion control, women wear brand guide buyers are relatively demanding.

In terms of vitality and appeal, the demand guide for leisure sports brand is relatively high. Secondly, a complete list of work is written out in written form daily, monthly and yearly, which is provided to store manager and guide buyer as the norm of business.

Daily work includes shop opening, cleaning, merchandise management, sales performance statistics, replenishment, closing shop; monthly work includes performance statistics, merchandise inventory and scheduling; annual work includes changing seasons, changing display and decoration, discount sales promotion and training.

Thirdly, we should implement regular training of brand clothing companies to store managers and guide buyers, and we should carry out product knowledge and sales skills training before the new products are launched every season.

Usually, franchisees should encourage staff morale and open two-way communication every day.

Then, by setting commission rate, sales target, promoting sales, formulating incentive scheme and performance evaluation, we can fundamentally attract employees to improve themselves and work steadily.

Finally, cultivate the ability of the shop manager to order the order.

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< p > < strong > franchise store < a href= "//www.sjfzxm.com/news/index_c.asp" > inventory management < /a > /strong > /p >

< p > because the fashion industry has a strong trend of change, although your store's seasonal clothing may be a new product listed in someone else's store, your fixed consumer group has already identified it as a seasonal clothing.

Commodity inventory has always been a big stone in the hearts of franchisees.

In the sales process, we should do a good job of monitoring and selecting the right time to market.

Since franchisees have chosen a brand to join, it is natural that the brand is suitable for some consumers in the local market. However, due to the social and cultural influence of the fashion, there are often unpredictable things.

This is an external factor which is difficult to control. But franchisees should do well in internal work, constantly correct the traditional management of goods, predict the inventory problems in a predictable way, formulate sales plans, market time and inventory ratio, so as to reduce inventory.

After all, careful planning is better than dealing with trouble afterwards.

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< p > < strong > franchisee < a href= "//www.sjfzxm.com/news/index_c.asp" > multi branding < /a > development < /strong > /p >

Under the competition of today's market, the brand clothing company will develop another brand suitable for another age on the basis of the maturity of the original brand. < p >

Some Brand Company have newly developed two to three brands. They also offer preferential policies to encourage former franchisees to join new brands.

Brand also has growing period, mature period and recession period. The advantage of joining other brands in the same company is that the new brand can take advantage of the mature brand sales channel to occupy the market quickly, and the franchisee can open new sales outlets. If the original store size is large, additional personnel can be added on the basis of the original shop personnel.

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