Basic Skills Of Telemarketing For Beginners

　　 1. Straight forward approach

If you have enough knowledge and confidence in your products, you can do it straight to the point introduce oneself to , and briefly explain the benefits this conversation can bring to the other party and the company. I think formal companies will not let the front desk block you out for some constructive communication.

　　 2. Tell the front desk what it should be respect , through emotional communication to enhance the other party's good opinion of you

Let's take a look at another case: Xiao Wang learned the skills of telemarketing through the lectures of some marketing experts after the above-mentioned encounter. He called Company C, "Hello, this is Company C, what can I do for you?", and the receptionist still answered in a template manner. "Hello, Miss, I'm Xiao Wang from an Internet company. This time I'm calling to make a brief communication with your company about website construction and promotion. May I have your name, Miss?" Xiao Wang answered politely. The receptionist replied in a slightly hoarse voice: "Hello, Mr. Wang, I don't want to call you Wu!" "Miss Wu, it seems that you have a cold. It may be good to drink more water!" Xiao Wang was still polite. Miss Wu was obviously moved by the stranger's concern and replied, "Thank you for your reminding, Mr. Wang! Can I help you transfer to Manager Wang of the Internet Marketing Department?" After a transferred music phone call, she was quickly picked up. Xiao Wang had a very successful and happy communication.

From the above cases, it can be seen that Xiao Wang gave careful reminding and care to the front desk lady, a figure that most people don't pay much attention to, which aroused the other party's good will, thus achieving a successful introduction. If you treat the receptionist only as a transponder without giving due respect, she will certainly treat you coldly. Everyone has such a mentality.

　　 3. Try more numbers or extension 。

If you really can't introduce the person you want to communicate with through the front desk, you can call other numbers or extensions of the company, and different people will respond differently when they answer, so the probability of success is relatively high. If you meet a department like finance, their vigilance is far lower than that of the front desk staff, and even if you accidentally find the person you are looking for.

As an excellent telemarketer, you must introduce yourself and the company within 30 seconds to arouse customers' interest and make them willing to continue talking. Otherwise, the customer may politely or rudely hang up your phone. In general, the following steps should be followed for the opening:

1. Address the other person politely. The identity of the other party can be known through customer information survey or front desk recommendation.

2. Self introduction: state your name and company. This must be short.

3. State the central topic of this conversation, briefly explain the benefits this conversation can bring to the customer, and ask the customer whether time is allowed. For example: "Hello, Manager Wang, I'm Mr. Wang from a company. This time I'm calling to discuss with you the search engine optimization of the website, that is, to make your company's website search engine rank top by technical means without spending money on search rankings. It takes about 3-5 minutes of your time. Do you think it is OK?" If the other party really needs this service, He will listen to you.

One problem that needs to be explained here is that according to different industries, different target customers, and different phased communication goals, telemarketing opening speeches are very different. It is suggested that you design your own telemarketing opening speeches according to your own industry and your own telephone goals and objectives.