Paris Spring Department Store: Private Customized Service

< p > if you still think that department stores will only plan activities such as shopping discount and cash return, that will be out. Recently, in an interview with reporters, we found that Paris Spring Department Store launched private customized services for VIP customers. Private subscription service is not only a commodity promotion, but also includes parent-child interaction, outdoor development and so on, greatly improving the customer's < a href= "//www.sjfzxm.com/news/index_c.asp" > shopping experience < /a >. < /p >
In the face of fierce competition in e-commerce, Yongcheng department store has been upgrading its services to attract new customers by providing first-class and unique shopping experience, P. < /p >
< p > ASA, an internationally renowned luxury goods integration store, has entered Yinzhou's "a href=" //www.sjfzxm.com/news/index_c.asp "Paris spring < /a". It not only brought luxury goods from all over the world to the public's doorstep, but also brought "zero distance" prices and services to Hongkong. < /p >
< p > according to the introduction, the ASA members of < a href= "//www.sjfzxm.com/news/index_c.asp" > Ningbo < /a > will enjoy family customized outing, holiday parent child interaction and other activities later. "The whole process is free and free, so that members can enjoy a unique service and distinguished experience." ASA Ningbo store staff told reporters that, next, they will also timely launch outdoor development projects. < /p >
< p > reporter recently found that the scene of spring in Paris is introducing scene mode to enable customers to enjoy shopping. "We will build the children's clothing on the five floor into a Ocean Park style children's city, and create a dream country through the use of 3D effect to bring children's entertainment and shopping pleasure." < /p >
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< p > behind all the major shopping malls in Yongcheng City, it is the fact that the traditional retailing industry suffers from the impact of online shopping and its growth is weak. < /p >
< p > statistics from the Ningbo Municipal Trade Bureau show that in 2013, the 18 department stores that were monitored in the whole year totaled only 7 billion 300 million yuan, down 0.2% from the same period last year. In the first quarter of this year, although the business operation of the trade was better than that of the same period last year, the situation is not optimistic from the perspective of regional competition. In addition to the impact of online shopping, the excessive competition in the business district, the rationality of residents' consumption habits, the decrease of floating population and the increase of operating costs of water and electricity rents are also perplexing the traditional department store industry. < /p >
< p > "the traditional department stores can only provide a single shopping function. With the opening of larger commercial squares in Ningbo, the competitiveness of the single shopping mall is obviously reduced. If consumers go shopping at the weekend, after shopping, they will go out of the shopping mall to find a place to eat. Then consumers will choose all kinds of commercial squares that are concentrated in all kinds of formats. The traditional shopping malls will increase the catering format and enrich customers' shopping experience and accumulate popularity." < /p >
Zhong Changbiao, Dean of the regional economic and Social Development Research Institute of Ningbo University, Dr. P believes that catering business can be complementation with the department store format and enrich the contents of traditional department stores. Diversified development is a way worth exploring and exploring for transformation and upgrading of traditional department stores in Ningbo. < /p >
< p > from the international perspective, the transformation from shopping center to life center is a trend that can increase the competitiveness of traditional department stores. However, not all the traditional department stores will succeed in introducing food and beverage. On the one hand, it depends on whether the location of shopping malls and catering brands can match and complement each other. In addition, the role of single catering is limited, and a richer choice can better accumulate popularity. < /p >