Li Guoqing's Confidence In Dangdang Clothing

June 16th news, Dangdang CEO Li Guoqing recently mentioned Dangdang development. clothing The winning confidence of category. Among them, the growth rate of clothing more than 4 times last year and the rapid development of the final products gave him the greatest support.

Li Guoqing believes that Dangdang has 7 main support for clothing categories:

2 trillion, the market space is huge; in 2012, Dangdang clothing 560 million, 2013 2 billion 700 million; tail goods flash purchase + new product Flash + shopping mall simultaneously, flash sales growth industry leading; Dangdang clothing sales growth and yield is higher than vip.com; no forced entry, no return burden, big product brand business support; book user group age is wide, and 800 million new customers are young people, buy books to push clothing big data accurate effect is good; active users of China's electricity providers before three, second tier cities customer advantage is obvious (accounting for 60% sales), three or four line is the opportunity.

Li Guoqing believes that now Ali, Jingdong and other enterprises in order to support the high share price, without any category to establish enough defense advantage, has expanded to outside the field of retail, and this will leave room for the dedicated retail online and offline businesses.

For the past ten years, Li Guoqing thought that e-commerce infrastructure (talent and logistics) is becoming more and more perfect, and that in the new ten years, there will be a lot of lower business threshold for enterprises with category management and depth of supply chain.

In fact, while the barriers to books are still strong, Dangdang's expansion of clothing categories is equally important in the industry.

According to Dangdang net earnings report, Dangdang 2013 clothing tail products to buy flash drive Dangdang net total transaction volume of 10 billion 200 million. In 2014, Q1 completed the transaction volume of 3 billion, up 54% from the same period. shoes The growth rate of the package is 116%. The number of new customers has slowed down, but the net profit has doubled.

Li Guoqing also revealed that this year's clothing trade has launched an anti cheating system to curb the power of merchants to brush transactions, and for the future, Li Guoqing is confident that the growth rate will be faster, and that "exceeding vip.com is inevitable".

It is understood that in 2014, Q1 Dangdang business profit nearly 19 million, wireless traffic has accounted for 45%. according to Quo-Qing Li In 2014, the staffing budget continued to grow at a rate of 50%.