Shijiazhuang Traditional Retail Enterprises Force O2O Mode

< p > Jingdong 36524 on-line, northbound Ruyi shopping network "micro mall" on-line, fruit Gua fruit and vegetable shop opened, North shares "Ruyi extremely fast" express convoy set up...... In the first half of this year, the traditional retail businesses of the provincial capitals were frequently attacked by electric shocks, competing for the first place on the O2O platform to catch up with the "cake" of the electricity supplier. At the same time, they hoped that the development trend of "a href=" //www.sjfzxm.com/news/index_c.asp "e-commerce" /a "would lead them out of the" micro growth "dilemma. < /p >
< p > < strong > shorten the delivery radius < /strong > /p >
< p > < strong > > a href= "//www.sjfzxm.com/news/index_c.asp" > O2O < /a > platform "grounding gas" < /strong > /p >
< p > nearly two days, a uniform head dressed "Ruyi handsome" team shuttle in the provincial capital streets and alleys. They ride on the electric car with a trunk, wearing a two-dimensional white T-shirt, leopard shorts, wearing dark sunglasses and colorful umbrella caps. < /p >
< p > "this is the newly established" Ruyi speed up "express delivery team. It is another symbolic event of the group's electric shock. Yang Ruigang, vice president of Bei Guo stock, said that the team was responsible for the distribution of the shopping network and the 96588 phone ordering, and could deliver the products ordered online or by telephone for 24 hours. < /p >
< p > in fact, logistics has always been a "big mountain" on the road of e-commerce development. E-commerce is no longer just satisfied with selling goods and selling services. At present, the greatest potential is to sell experience. O2O logistics is an important part of e-commerce experience. In recent years, Jingdong mall has been expanding its logistics to explore new ways to upgrade logistics services. < /p >
< p > Jingdong's cooperation with the National University of Hong Kong (36524) is also aimed at solving the "last mile" delivery problem of online shopping. They also hand over logistics and distribution services to convenience store outlets. "The sales channels of the 36524 convenience stores of the National University are smooth, and there is a mature market. The distribution can not only fully realize the" Da Da "today, but also achieve the" maximum speed ". After customers order goods, they deliver the goods within the fastest 15 minutes. Wu Yanjie, director of marketing and promotion of Jingdong group, believes that door-to-door stores close to consumers can better serve local consumers and make the O2O platform more "grounded". < /p >
< p > < strong > two "O" with force /strong < /p >
< p > < strong > upgrading < a href= > //www.sjfzxm.com/news/index_c.asp > consumption experience < /a > /strong > /p >
< p > O2O is the full name of "Online to Offline". Its core is to bring online consumers to the real store experience, to pay for the goods and services under the purchase line online, and then to enjoy services on the line. To this end, last month, the shares of the northern part of the water test 96588 telephone ordering business, shopping for 99 yuan to provide door-to-door service. "This business has been favored by the middle-aged and elderly people. Wang Ruohui, director of the planning department of Bejing supermarket, said that the line is the long term of the north. However, with the popularity of smart phones and the accelerated pace of life, more and more consumers are starting to fight online. Based on this consideration, the Group vigorously promotes the full channel sales mode, that is, the entity store, the line business "Ruyi", the 96588 telephone ordering business, the mobile phone micro payment four in one integrated marketing, to meet the diversified shopping needs of different consumers. < /p >
< p > it has been revealed that in addition to general merchandise products, the north is also integrating multiple project teams into O2O. Now, many regular discount merchants and activities have been formed, attracting a large number of fixed consumer groups online. < /p >
< p > fresh food has always been recognized by the industry as the most difficult business to do. It has a very high demand in purchasing, warehousing, transportation and distribution, but consumers have great demand for fresh produce. Therefore, after the strategic cooperation between the National University 36524 and Jingdong, the first big move was to enter the fruit and vegetable market, and set up a "fruit Gua 365 fruit and vegetable market" in the base of direct mining mode. < /p >
When p mentioned the new operation format, the general manager of Dalian national lock commerce Co., Ltd. used a figurative metaphor in the tree: "gugua" is like an amphibious animal. It can fly and fly. Nearby residents can go directly to the physical store to choose and buy, so far as long as the mouse is light, fresh fruits and vegetables can be sent to the home. < /p >
< p > < strong > seize market opportunities < /strong > < /p >
< p > < strong > get rid of the "micro growth" dilemma < /strong > < /p >
< p > since last year, influenced by the impact of electronic commerce and slowing economic growth, the national retail enterprises have been trapped in the "micro growth" era. The traditional retail businesses of the provincial capital are also having a bad time. Even if the intensity and frequency of sales promotion are increased, the declining sales will remain. Therefore, they hope that e-commerce can seize the cake and seize more loyal customers with high viscosity to occupy the market share and seize the market opportunity. < /p >
< p >, as the leader of the provincial supermarket format and convenience store format, the 36524 of the north and the National University took the lead in carrying out the transformation of traditional retail enterprises and set off a fierce "electric shock" storm. This has also promoted the other small and medium commercial enterprises in the provincial capital to catch up with the O2O model. City Commerce Bureau official revealed that the next step is to plan to build O2O Exhibition Center, vigorously carry out docking activities, and bring more small and medium-sized traditional retail enterprises to the line. < /p >
< p > but the success of the traditional retail "electric shock" is also needed by consumers. It takes time to verify. Yang Ruigang, vice president of Bei Guo stock, thinks that e-commerce is transforming the business with Internet technology and thinking. It permeates the whole process from supply chain, channel, shopping habit to distribution, no matter how the times develop, how the technological means change, and the essence of retailing remains unchanged. That is to pay attention to commodities and satisfy the changing needs of customers. < /p >
< p > to this point, Chai Yueting, head of the expert group of the national e-commerce demonstration city and professor of Tsinghua University, agrees. When he was invited to take an e-commerce lecture in our city, he once said: "e-commerce is not a gold mine, not everyone can sharpen their heads and dig out a bucket of gold. E-commerce is a fertile land, and it needs to be sowed and cultivated for many years to become a gold digger in this field. < /p >