How About Women'S Brand Advertising In The Movie?

< p > here the world is < a href= "//www.sjfzxm.com/" target= "_blank" > dress < /a > a href= "//www.sjfzxm.com/" target= "//www.sjfzxm.com/".

< p > it is no longer a new promotion strategy to put brand advertisement into the movie through the media as a medium. Many brands get some advertising effect through such implanting methods, and many brands choose the wrong movie, resulting in no advertising effect.

As a women's clothing industry still in the cold winter period, is the a href= "//www.sjfzxm.com/news/index_f.asp" > women's wear brand < /a > whether it is good or bad in the movie?

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< p > film advertising is actually a common contradiction between the three directors, investors and brand dealers.

As a director, a shot is not like shooting an advertisement, but investors have to take other brand advertising fees.

As a brand business, advertising, of course, is not easy to display in the movie every minute.

The three is not related to intentions, but it is because money is putting advertising into films to become a new generation of popular advertising channels.

As for the effect of promotion, it depends on the final box office receipts.

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< p > an example shows that Transformers 4 has become another hot phenomenon in the mainland of China during the world cup.

Behind the excitement of "changing 4" sweeping the Chinese movie market during the world cup, there is always a voice knocking in the ear: what has left us behind this high box office commercial blockbuster? Is it really a profitable commercial blockbuster that we really need to live and entertain? How many people can really give a little praise in the audience who is following up with the trend of "changing 4"? Since "4" was released in the mainland of China in June 27th, it has only created ten of the box office for ten days, but what makes Transformers Chinese audiences so fascinated?

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< p > there are nearly 20 enterprises implanted in the "change 4", of which more than 10 enterprises come from China, which is three times more than "Transformers 3" (hereinafter referred to as "change 3").

If the cost of implantation is calculated at 1 million US dollars, Chinese enterprises will bring tens of millions of dollars in implantation fees to the "change 4", plus the box office (forecast RMB 1 billion 500 million yuan) and derivatives sales. Only the Chinese market proceeds can make the "change 4" producers recover 3/4 of the cost.

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Besides P, most of the scenes of "change 4" are selected in China and Hongkong, China, which are aimed at the Chinese market.

However, "change 4" because of too much advertising, the plot is not new, and the fighting scenes are the same as the previous three. Many netizens have been tucking away, and selling seats has not become a bad film that has changed completely into commercial operation in the 4.

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< p > Xiaobian's opinion that it is feasible for women's brands to insert advertisements in < a href= "//www.sjfzxm.com/news/index_h.asp" > < < /a >. However, it is necessary to help the movie not to take the risk of being sold. The coverage of the films is not enough. As the existing scripts are talking about advertisements, it is more difficult to insert advertisements. Although there are many outbound rates of clothing, there is no doubt that the cost of implanting advertisements will be higher.

Outbound clothing is not difficult to create explosive money, but in view of the fact that women consumers are more colds for unique women's clothing styles, it is necessary to consider the marketing channel and brand promotion profits thoroughly before choosing the brand of advertising films.

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